Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

creating-coywriting-library-copywriter-collective

Creating a copywriting library: Invitation for guest bloggers

'How to be a copywriter' is a specialist blog for copywriters by copywriters. It’s run by Copywriter Collective, one of the world’s largest international agencies for copywriters and advertising creatives. But we want it to be more than…
great-headlines-characteristics-copywriter-collective

Top 5 Characteristics of Great Headlines

Table of content 1. Simple to understand. 2. The right length. 3. Emotionally compelling 4. Targeted. 5. Vetted. Three seconds. That’s about how much time you have to grab your reader’s attention. Fail at this and you lost your first…
worst-slogans-ever-copywriter-collective

The ten worst slogans ever?

We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think? "You can never be too thin" (Pretzels) Reading this slogan, your initial thinking would be that this Pretzels campaign was what you…
freelance-guide-copywriter-collective

An Honest Guide of freelance copywriter rates.

Freelance copywriter rates are often shrouded in mystery.  With a confusing selection of hourly, day and project rates available, it can be difficult to understand the billing process – let alone work out the value of copywriting, and it’s…
creating-content-moving-company-blog-copywriter-collectiveMoving Company Blog-copywritercollective

What Do You Need to Know about Creating Content for Moving Company Blog?

The moving and transport services industry is a multi-million dollar industry but the ability to increase sales and grow your business hinges a lot on your marketing strategies.  This applies to almost every other industry, so there is a lot…
creative-copywriter-collective

What is a Creative Copywriter?

What does the word copywriter mean? As well as having the ability to write wording to market, a product or service for a business, a creative copywriter can think conceptually about how to ‘sell’ that product or service in an original,…
secrets-emotive-writing-copywriter-collective

The five secrets to emotive writing

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
tips-effective-mobile-copywriter-collective

Six Tips for Effective Mobile Copywriting

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere.The concept sounds great, especially for busy newsrooms that…
write-copy-for-posters-copywriter-collective

How to write copy for posters

The general rule when writing copy for posters is: “less is more”. The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an…
advantages-disadvantages-copywriting-job-copywriter-collective

Copywriting as a Job: Advantages and Disadvantages

“Copywriting as a job. What’s it like?” asked the high school girl as she interviewed me for a class project on careers.This young lady excelled in her English classes … was an avid reader … loved to write … but she was afraid…
writing-radio-commercials-copywriter-collective

Top 10 tips for writing radio commercials

Writing radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…
simple-techniques-writing-clear-copy-copywriter-collective

5 Simple Techniques for Writing Clear Copy

Summary: Successful copywriters use these five simple strategies to grab their reader's attention and increase conversions for their clients.Most successful marketing copywriters know that the modern web searcher has the attention span…