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Top tips on writing for social media

Top tips on writing for social media

Writing for social media is one of the most important things you can do to take advantage of the new media revolution. This is also important if you are just blogging for fun or intend to monetize your blog in the future. Read the top tips…
cool ambient media executions

5 really cool ambient media executions

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile. The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…
overrated time off

Time off is overrated

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I was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually…
transcreation guide

An insider’s guide to: transcreation

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In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…
copywriting guide

An insider’s guide to: copywriting

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In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these…