Tag Archive for: Advertising

writing-radio-commercials-copywriter-collective

Top 10 tips for writing radio commercials

Writing radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…
evolution-advertising-copywriter-collective

The Evolution of Advertising

What are some of the biggest changes in advertising in the last decade? Advertising has changed drastically during the last few decades, from the printing press to pop-up ads, everything has changed. Apart from that, the evolution of advertising…
digital-marketing-trends-freelancers-copywriter-collective

5 Digital marketing trends for freelancers

One of the most diverse industries today is none other than digital marketing. It is exciting to watch digital marketing trends because this world experiences fast-paced changes. There has been a dramatic increase in digital marketing jobs for…
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Extreme advertising: how advertisers push the limits of what and where you can advertise

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
extreme-advertising-pushing-limits-copywriter-collective

Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
cool-ambient-media-executions-copywriter-collective

5 really cool ambient media executions

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile. The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…
brand-activation-copywriter-collective

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…
branding-advice-clients-copywriter-collective

Secret Branding Advice They Don’t Teach in Business School

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding…
writing-press-ads-copywriter-collective

Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing…

Tag Archive for: Advertising

Aaron English Copywriter Canada Copywriter Collective