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When you’re creating spec ads, whether on your own or with a design partner (recommended!), you’ll need to find images to use. And, since it’s bad karma to steal other people’s pictures, you’ll need good places to find them. Read on for five great resources… Today’s question comes from Matthew Y., who asks, “Where can I […]
Technical writing jobs can be quite lucrative; the Bureau of Labor Statistics released its 2012 numbers on how much technical writers earn and the median pay per hour is a solid $30. Furthermore, the demand for technical writers is increasing faster than average, according to the BLS. Technical writing encompasses many different disciplines including computer […]
When you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs. However, as a marketer, do you want your company’s posts on someone else’s blog? Syndicating your content has a number of […]
Before I begin writing content, one of the first questions I ask my clients is, “Who is your target audience?” For some reason, it usually stumps them, or the answer I receive is incomplete. I talk all the time about writing for people, not search engines and algorithms, but you have to know what people […]
The New York Times broke the news about new General Mills legal terms on April 16. Here’s a portion of the “announcement” from the General Mills website: We’ve updated our privacy policy. Please note we also have new legal terms which require all disputes related to the purchase or use of any General Mills product […]
Copywriting Explained. A Story of One Skill. What’s your passion? If you are lucky, it’s what you do for a living. If you are less fortunate, it’s just a hobby. Is it painting? Running marathons? Breeding penguins? Not the penguins? Then I give up. But IF you have a passion, I know one thing for […]
Everybody can write, right? Surely, then, finding a good freelance copywriter is about as hard as shooting fish in a barrel. Sadly not. The truth is that finding a great copywriter is a tricky task. We all have different specialities and skills. We all have different personalities that you might gel with, or not, and […]
You don’t speak to your boss the same way you speak to your friends. Like relationships, materials for different marketing channels have different language styles. The tone and text of an email promotion differs from that of a Facebook post, which in turn differs from a blog post. VerticalResponse’s Copywriting Cheat Sheet illustrates how marketers […]
Research suggests that you’re exposed to over 5,000 ads every single day. But, don’t worry about how you deal with all that marketing clutter. Think about your prospects, customers, and clients. That’s a lot of ads, announcements, and commercials vying for their attention. And it can be pretty daunting to be just 1 in 5,000. So, what’s your strategy […]
There’s a well-known acronym in the B2B marketing field called FUD. It stands for “fear, uncertainty, doubt.” It is a tactic used to undermine the competition. Fear exists just as strongly in the B2B world as the B2C world. Within B2B, a lot is riding on the choice to buy something new for the company. […]
So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, […]
You’ve been there. We all have. It’s a day like any other. You get in the car and you’re driving down the street to the grocery store. Suddenly out of nowhere you wonder if you left that pot of water on the stove. Geez… it could boil dry. Before you know it your mind goes […]