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Yesterday, while scrolling through my Facebook newsfeed I saw this headline: “The Top 4 Reasons SEO Is Dead” It’s not the first time a major marketing strategy has been deemed “dead.” Some people have touted that email marketing is dead (it’s not) andtelevision is dead (it’s not either.) So why do so many people keep […]
The other day I was on the phone with an entrepreneur who KNEW HER STUFF! She is an expert at working with her hands and heavy machinery to create all sorts of interesting products. The extent of my handiwork? Typing 100 words per minute on a keyboard the size of a paper airplane. Needless to say, […]
How to Become a Lean Mean Editing Machine Reading is a conversation between two people. In a face to face conversation one can ask and answer questions to clarify and complete the meaning and move on. When it comes to reading this isn’t possible. This is what editing does. It clarifies and simplifies the […]
E. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity. What stands between the reader and your book is the cover. If you get it right […]
Nearly all of us nonfiction/business writing gurus (ye Gods, what an awful cliché) pound tables and shout loudly that active voice rather than passive voice is essential in marketing communications no matter what. Mea culpa here, in fact many times. Active voice, undeniably, delivers resultsBut this is not necessarily the right answer. If you deliver […]
In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them: 1. it builds trust 2. it immediately distinguishes you from your competition. There’s a saying: ‘Tell me what you can’t […]
Ten things to get your head around if you really, really, really want to freelance as a Copywriter. Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort to daytime TV. If only…. I’m not sure if anyone chooses to […]
We are pleased to announce the winner of our copywriting competition. “A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet still distil a clear and powerful proposition from the reams of jargon.” By Tom […]
Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers) about whether they should buy your product or not. But look at this massive #Fail by Apple. A Bit […]
Networking is an essential part of freelance life, both to keep yourself known that you’re looking for work, but also for meeting other freelancers to swap ideas, tips, potential work and even to have the occasional grumble with. Freelancing can be a lonely experience! Even if you’re based outside of a city (London, for example) where lots of […]
What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t have been nicer, you showed them your best side, you were charm itself […]
What’s the most common question I receive from aspiring freelancers of all types? “What’s the key when setting and negotiating rates?” The question comes packaged in various different guises — whether it is a beginner dipping their toes in the freelancing waters for the first time or someone who has been freelancing for a while […]