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For some time now I’ve asked myself if the title of copywriter suits the kind of work I do. I wasn’t always a copywriter. I’ve worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The latter for more than 20 years. Now I have my own business […]
Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here. I don’t believe in writer’s block. This isn’t me trying to be clever or insinuating that I have a stronger creative mind […]
When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?” Internally, I’ve wrestled with this question for many years. It is my strong belief that nobody actually wants to be a copywriter. It’s just […]
Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s often STILL not pretty when you get the hang of it. In other words: there’s work involved. […]
It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the modern challenge of creating a convincing online argument. […]
If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects to dive in and actually read it. Bullet points are a […]
What do teachers do when they burn out from the turmoil of public education? Despite what many kindergartners believe, teachers don’t live at school. They have to pay rent and eat like regular people. I taught elementary school for 10 years. Teaching trained me for copywriting. A copywriter uses content to sell. A teacher “sells” […]
I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they write… well, anything. Every writer I know struggles with getting it right. Sentence structure, style, grammar, punctuation. […]
The Copywriting Competition, Let’s Have A Laugh is now closed and we have announced a shortlist of 6 entries. A huge thank you to all who entered and congratulations to the shortlisted entrants. Please click on the link below and vote for your favourite, voting closes on Monday 19th October and the winner will be […]
A simple “thank you” can create recurring business. I know you may say ‘doesn’t everyone do this’ but quite often we overlook the obvious. I have a very successful marketing friend that has a ‘thank you‘ in his email signature in case he forgets it in his main letter. When someone contacts you for a […]
Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems to want. Yes, writers are a peculiar and dwindling lot. Without writers, […]
I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of the handle, feel an appreciation for his spiritual […]