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I like people, generally speaking. Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others. Those feelings extend to my clients, the folks who hire me to do their copywriting. I like my customers, and the ones I don’t, I drop from my […]
It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I signed up to every new social media network that […]
If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter, you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right copywriter. Pay attention to their emails. A good marketing writer should come across […]
Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service. Like print publications, online magazines contain images and text. But content in electronic newsletters also features videos and links. They’re considered an overwhelmingly effective way to drive […]
It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?” The […]
Short and sweet: nothing gets straight to the point like the perfect Call to Action. Although we all try to avoid clicking, being only human, we’ve all been tempted on at least a few occasions to click an enticing CTA button. While it may be easy to see why people click on a cat video, […]
“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online – has developed its own notoriety, thanks to the rise in social media. The 2013 Nonprofit Communications Trends Report cited the leading types of content which leaders plan to spend the most […]
Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do? Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting, or “writing to sell,” is a broad term. To break […]
When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers’ perspective. Although unintentional, […]
Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising agencies and brands. I have created multi-award-winning campaigns, and my copy has helped companies […]
I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me? Nope. Afraid not. That’s copyright. I copy-write. Confused? Well, that’s why people hire me to work for them and be their copywriter. To make sure the right words are used. Because the […]
For over 15 years now, I’ve been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process. It’s nothing new. It’s a technique I learned way back in my early career, especially from one of the most brilliant minds in copywriting and a master at the […]