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589

Copywriter of the week : Aditya

Writing about yourself can be tricky at the best of times. First-person feels too self-centered, littered carelessly with the letter ‘I’. The second person feels anxious and filled with self-doubt. As if you’re talking to yourself in a mirror the whole time. Third-person feels too pompous but mostly laughable. Ordinarily, I would prefer this profile […]

590

Copywriter of the week : John

Hi, how are you? I’m John–a writer born in Australia raised on a steady diet of noughties pop and internet culture, specialised in digital, social experiential storytelling, and ready to knock your next brief out of the park. I’ve also been told I’m a nice guy by several trusted sources which I believe is more […]

591

5 Ways to build your digital presence during COVID-19

Social media and internet use was already prevalent before coronavirus. The global coronavirus lockdown only increased the time people spend on their computers and smartphones. Mobile app downloads and usage has skyrocketed throughout 2020 as internet users under quarantine continue embracing digital alternatives to their normal lives. Even brick and mortar businesses have been forced […]

592

Giving a convincing speech? Call a copywriter!

When you think of a copywriter, you may think of advertising campaigns, website copy and general content. But if you’re planning to give a speech, talk or presentation soon, a copywriter can help make it a success. Whether live or online, a good speech is engaging, convincing and leads to the desired action. Born speakers […]

593

Copywriting Competition: the bizarre sales pitch

Want to take part in out copywriting competition? Ever seen a random object in your home and wondered to yourself why you would ever own it? Maybe it was a gift from your great aunt. Or an impulse buy? Maybe now is a good time to sell off those bizarre objects cluttering up your home. […]

598

The best and worst types of clients

Many freelancers think it’s the number of clients you have that make or break your freelance career. The truth is, it’s the kind of clients you have. There are many types of clients out there. You will hit it off with some, and others will make you want to give up your freelancing career forever. […]

599

Copywriter of the week : Andrew

Hello, I’m Andrew Jolliffe and I’m honoured. The copywriter of the week is an accolade. Thanks so much. I’m lucky, too, to be writing this in Paris, city of light and love. After 15 years at Ogilvy, BBH, and my own place in London, I went to freelance at Ogilvy Paris and never went back. It […]