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Welcome to the new Collective website! We’re delighted to have a brandspanking, SEO optimised, easier to navigate, sexy website that presents us and our freelancers in a better light. We’d like to thank Raoul and Erik from Dutch Duo for their work building this WordPress site and we strongly recommend them to anyone else in […]
I was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually “popped” when they fired. I remember talking to girls on a rotary phone […]
Why hire a whole advertising agency rather than just the key individuals for a project? What extras do you get when you work with an agency? Is it worth the extra cost? Are the cost savings worth the potential problems? How and when should you hire freelancers direct? These are questions a marketing person now […]
Does internet marketing work for freelance creatives? The internet as a tool for new business is a fallacy. It’s still in its infancy so it’s making all the claims that advertising did when it started. That it can turn you into a success overnight. We are bombarded with online success stories but these are a […]
“What rate should I ask for?” is the most common question we get asked at The Collective by copywriters, art directors or designers. How much to charge for your freelance services is the million dollar question – of course asking for a million that might be excessive. The answer to setting freelancer rates is that it […]
Why should international agencies hire a Dutch creative as opposed to an Englishman, German or French? If it’s for an international campaign, what’s the benefit? Erik Rolf, freelance ‘Nederlands’ copywriter, explains why it’s always best to go Dutch. To illustrate why the Dutch advertising industry and Dutch creatives in particular are the best I could point […]
Do you find it hard to brief a copywriter? Do you worry that you give them too much information or not enough? It’s important to get it right because the better the briefing, the better the copy. Miriam Young, an English copywriter in the Netherlands, offers some advice on how to get the best from your copywriter. […]
In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project is, and how it can match well with translation requests. Transcreation is most probably my favorite area. This […]
In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these 3 activities, this last article is based on copywriting tips. Here you can find an insider guide to copywriting […]
Are you an experienced copywriter thinking of going freelance? You might be nervous about it but don’t be. If you have the experience, portfolio and contacts to be a freelance writer, it will be a doddle, and you’ll wonder why you didn’t do it sooner. Let’s leave the benefits of freelancing for another article, here’s […]
So you’ve been signed up by an agent. Congratulations! Think all your problems are solved? Think again. Having an agent is only the first rung on a very long ladder and all those who have been with the agent longer are ahead of you – with good contacts, regular clients and the agent’s trust. But […]
Thinking of copywriting in Amsterdam – or somewhere else in the Netherlands? Want to work as a freelance creative? There are lots of possibilities for those keen to make the jump, here are some insights to make the landing easier. How to be a freelancer in Amsterdam Firstly we assume that you already have experience […]