Peter – English copywriter – Frankfurt
Top Industry: Financial
Languages: English, German
Location: Frankfurt, DE
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Copywriter of the week : Ville Vaajanen
A young professional, communication student, copywriter, fight fan and a world traveller – I am Ville Vaajanen, and for three years I have been making my dreams of being a content strategist come true abroad. At the moment, I am not sure where I am. What I do know is that I am on a […]
Copywriter of the week : Ingrid De Jong
It was a bitterly cold November day in 2012 when I arrived in Amsterdam with my two Canadian cats Zoe and Ooshi and two suitcases. My favourite cousin Erwin was here to meet me as well as the iconic I Amsterdam sign outside Schiphol airport. Of course I wanted a picture in front of it […]
Why you need to think first and write later – especially for business
“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise – email, blog post, even web page – without thoroughly thinking through the key issues needed to make that piece of writing work properly … before […]
Writing business we-wee is bad – but what about me-mee?
As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee” are too inwardly focused and forget to share with readers what’s in it for them, which […]
Sponsored Content – Telling You What I Want To!
I don’t think it’s a revelation to most people that sponsored content exists. We’ve seen it in media, games and promotions for generations. So what’s different now? Now we’re seeing sponsored content inserting itself into mainstream journalism with any skepticism being met with shrugging shoulders. There are many at the top of the media totem […]
Content Marketing: How To Remove Your Fears on Using Social Media For Business
It occurred to me this morning that I’ve been using social media for business for nearly over 14 years, and while I’ve been running a content marketing company in Canada and Australia for 4 of those years – I’ve only just started using three of the world’s biggest social media platforms in the past 6 […]
PRACTICE BEING SELF-CONFIDENT
Whether you think you can, or you think you can’t – you’re right. HENRY FORD Self-Confidence is a tricky beast. Too much, and you might be labeled an arrogant SOB. Not enough is just as bad, because if you don’t believe in yourself, why will your clients? Online and in person, I love chatting with […]
A day in a life of a freelance blogger
A Day in the Life of a Freelance Blogger/University Assignment Marker It’s difficult for me to define my “typical” day, because what a typical day is changes depending on the time of the year. So I’m going to separate this post into two typical days: writing days and marking days. What I do: I wear […]
USING GOOGLE+ FOR B2B – INFOGRAPHIC
Today’s infographic (shared by guest poster Russel Cooke) provides helpful tips and tricks to get more out of your Google+ profile: How to get started with your Google+ profile, how to find connections, and how to keep growing. About the author: Jason Finnerty I’m a Canadian writer providing kick-ass copy for local and international clients. […]
Five Tips for Creating Client-Friendly Webcopy
Use the 5 tips below to analyze, plan, and make some needed changes to your webcopy. 1. The “You” Message Have a look at your webcopy now. How often do you refer to your prospective clients? How often do you talk about you? Consider the difference between these two messages: Example 1 The benefits of […]