How to be a copywriter

user-generated-content-spark-social-media-conversation-copywriter-collective

How to use user-generated content to spark social conversation

Let’s be honest. Every social media marketer dreams about the day when the video, picture, gif, or post will go “viral.”NOTE: Viral is in quotes because it’s such a gross, ugly term for something so desired online. Going viral won’t…

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Copywriting Pet Peeve Numero Uno

There are a lot of things that annoy me.People who chew so loudly I can hear them on the other side of the restaurant. Arrogance in any style or form. Air conditioning blasting through the vents so hard that it makes you put a sweater…

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10 New Age Rules of Content Marketing

Content & Strategy

Marketers might continue to hail content marketing “King,” but that doesn’t mean this powerful strategy won’t continue to evolve.In fact, it’s changing every single day.As a business owner, you have to keep up with the constant…

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This experience taught me some important freelance copywriter lessons

Content & Strategy Freelancing

A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon.It was the kind of phone call freelance copywriters only dream about.Getting straight down to…

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Struggling to write? Help is at hand!

Content & Strategy

Struggling to write? Well, one of the hardest things as a small business owner is trying to write your own marketing material. I’m not saying it’s impossible, but I know it can be really frustrating spending hours with the backspace. So…

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Active observation: Before and After Copywriting in Action

Content & Strategy Copywriting Skills

Study leads to more knowledge, but observation leads to wisdom.This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I quote…

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The Importance of Landing Page Testing (Infographic)

Content & Strategy

Landing Page Testing It’s not enough to simply draw visitors to your landing page. You want it to be usable, as inviting as possible and you want to make sure it’s accomplishing the goals you’ve set out for it. The only way to do that…

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What is Search Engine Optimization (SEO)?

Copywriting Skills

You’ve heard about SEO.Maybe you’ve read a few articles about SEO.You may even know what the SEO acronym stands for.But, once you truly understand the enormous potential of search engine optimization, your marketing strategy…

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From Socratic Dialogue to Communication Brief

Advertising Branding

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…