How to be a copywriter

The Best Content Marketing Tools For Streamlining Your Strategy

According to research by Oberlo, around 96% of marketers believe that content marketing is effective for their brand. This stat is more than enough to show you the success rate of content marketing for businesses. But keep in mind that, you…

AI Copywriting Revolution: Crafting Tomorrow’s Content Today

Copywriting Skills

ChatGPT, please write a 500-word article on how AI is taking on the role of copywriters for companies. And throw in a catchy, SEO-friendly headline, while you’re at it. If you’re curious about what ChatGPT composed, feel free to scroll…

Copywriting for Therapists: How to Write Compelling Content for Your Practice

Copywriting Skills

Copywriting is a crucial element of marketing for therapists and mental health professionals alike. It involves crafting compelling and persuasive content that resonates with potential clients. All while encouraging them to take action. Effective…

What is a Creative Copywriter?

Content & Strategy

What does the word copywriter mean? As well as having the ability to write wording to market, a product or service for a business, a creative copywriter can think conceptually about how to ‘sell’ that product or service in an original,…

7 SEO Tips To Help Your Business Get Local Attention

Copywriting Skills

Whether you're a boutique clothing shop, a coffee shop, or just a solo freelancer, there are a few guidelines that you need to follow to rank No.1 in local search. This article will share some important SEO tips to help your business improve…

Optimizing Video Scripts: Top 10 Copywriting Tips for SEO and Engagement

Copywriting Skills

Ever wondered why optimizing video scripts is so essential? In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. If you have decided to create a video online, the…

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Top 10 Persuasive Copywriting Techniques

Copywriting Skills

Persuasive copywriting techniques are specific methods you use to convince a reader, through what and how you write, to buy your product or give to your cause. Disclaimer: there is no magic bullet to writing persuasively. Having…

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The five secrets to emotive writing

Content & Strategy

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…

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Six Tips for Effective Mobile Copywriting

Content & Strategy Copywriting Skills

There’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere. The concept sounds great, especially for busy newsrooms that…