How to be a copywriter

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INSPIRATIONAL IDEAS TO GIVE YOUR CONTENT MORE CLOUT!

When you are planning web content, it is always worth having a look online for inspiration. From big brand videos to freelancer blogs, fresh content ideas and insight can enhance your own marketing.To save you a bit of time today, Red…

The Truth about Writing (even Hemingway found it hard sometimes)

Work Habits

I love this quote by Hemingway. It proves that even the most talented writers don’t effortlessly crank out prose so good it makes you want to cry or, if you’re like me, have an apoplectic fit of jealousy.Those of us who write for a…

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Michel De Montaigne and my flagging self-esteem

Content & Strategy

What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…

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How To Use TripAdvisor To Create Enticing Travel Content

Copywriting Skills

Your team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome.Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in all its…

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How To Sell Travel Online With Copywriting That Paints A Picture

Advertising

To sell travel online, a website needs compelling images—that’s a no-brainer, right?But I’m not just talking about photos and graphics. Some of the most powerful and persuasive images are the ones that people create in their own minds…

Freelancing: a Complete Guide to Setting and Negotiating Rates

Freelancing

It’s the most common question I receive from aspiring freelancers of all types: How much should I charge? The question comes packaged in various different guises — whether it is a beginner dipping their toes in the freelancing waters…

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Copywriters: You’ve Been Duped

Content & Strategy Copywriting Skills

Want to develop a six-figure business using your copywriting skills?It’s not easy or quick.It can be fun, as long as you’re willing to roll up your sleeves first and get to work.You’ve been sold a bill of goods by the “laptop…

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How to prevent plagiarism from those digital scoundrals

Content & Strategy Copywriting Skills

The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily “shared” your last can of beer with your sneaky, bearded colleague, you’ll know that there is a very…

More Blog Traffic – Keep Your Readers Interested with Hooks and Hangers

Content & Strategy

More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals feel that original written content is vital…