copywriter-collective

How to be a copywriter

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Goal setting relevance in the online world

It is not the first time that I heard the magic words whilst listening to audio programmes in my car: ‘Goal setting is the first step towards achieving success’. Well-known speakers like Brian Tracy, Anthony Robbins, Robert Kiyosaki,…
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Why promoting your weaknesses is a smart idea

In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them: 1. it builds trust 2.…
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A Web Designer Asked: How Can You Tell If You Have Either a Good Copywriter or a Bad One? Copywriters of All Stripes Raced to Answer This Question

A web designer recently asked a question in “Advertising Copywriting” and “Copywriter’s Beat,” two very popular copywriting linkedin groups. He quickly received a large number of answers. The question was: “How can you…
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Are mates’ rates a good idea?

A close friend of mine is our family dentist. I choose her because I believe she is excellent at her job – and pure magic with my kids. (My kids actually get excited about a trip to the dentist.) After our appointments, the receptionist…
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15 Blogs for Freelance Copywriters to Run to When They Need Answers

If you asked freelance copywriters, even some new ones, to name the blogs that give them the most value in terms of their freelance professions, they’d probably name the blogs of the usual suspects: Seth Godin, Chris Brogan, Brian Clark, Brian…
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A website without a blog is like a body without a soul

An updated blog marks the pinnacle of engagement for your website. And with so many sites out there competing against each other, can you afford to manage a website without a blog? Let’s take a look at some facts: According to HubSpot: …
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4 things the Government can teach you about poor letter writing

I recently received this letter from Simon Crean. Its purpose was to tell me that after the next Federal election, my home will no longer be in his electorate of Hotham. Even though this news does not interest me greatly, it is important…
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Keep customers coming back and loving you

What makes a customer want to come back for more? It’s a topic that seems to have filled my week for several reasons. Reason 1: Having attended the recent TFM&A show (boo to bad link building and yessss to high quality content),…
freelance-copywriter-collective

How to Freelance as a Copywriter

Ten things to get your head around if you really, really, really want to freelance as a Copywriter. Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…

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