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How to be a copywriter

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Are mates’ rates a good idea?

A close friend of mine is our family dentist. I choose her because I believe she is excellent at her job – and pure magic with my kids. (My kids actually get excited about a trip to the dentist.) After our appointments, the receptionist…
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15 Blogs for Freelance Copywriters to Run to When They Need Answers

If you asked freelance copywriters, even some new ones, to name the blogs that give them the most value in terms of their freelance professions, they’d probably name the blogs of the usual suspects: Seth Godin, Chris Brogan, Brian Clark, Brian…
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A website without a blog is like a body without a soul

An updated blog marks the pinnacle of engagement for your website. And with so many sites out there competing against each other, can you afford to manage a website without a blog? Let’s take a look at some facts: According to HubSpot: …
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4 things the Government can teach you about poor letter writing

I recently received this letter from Simon Crean. Its purpose was to tell me that after the next Federal election, my home will no longer be in his electorate of Hotham. Even though this news does not interest me greatly, it is important…
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Keep customers coming back and loving you

What makes a customer want to come back for more? It’s a topic that seems to have filled my week for several reasons. Reason 1: Having attended the recent TFM&A show (boo to bad link building and yessss to high quality content),…
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How to Freelance as a Copywriter

Ten things to get your head around if you really, really, really want to freelance as a Copywriter. Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
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How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy

What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew…
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Copywriting competitie: definieer de rol van een copywriter

In navolging van het grote succes van onze slogan competitie, hebben we besloten om er een maandelijks terugkerende competitie van te maken. Het doel is om even te kunnen relaxen als afwisseling op de competitieve en deadline gedreven industrie…
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Copywriting competition: Define the role of a copywriter

We are pleased to announce the winner of our copywriting competition. "A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet…

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