How to be a copywriter

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The Disillusioned Content Writer

5 Sources of Content Inspiration:Ironically, not all content writers are....what's the word....content with their lot. There's many a content marketer aka passionate writer, who doesn't want to write with an ulterior motive to generate…

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Naming your business: 5 ideas to help inspiration strike

It’s October 2016, and a guy on the TV is shaking his head, looking at his car which is squashed under a fallen tree. “I can’t believe Bob did so much damage!”Is Bob a new super villain? A nickname for a rogue digger? No, he’s…

5 Steps To Win The Battle Of Impostor Syndrome

Freelancing

Have you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”?If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the…

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Five years a freelancer

Content & Strategy Copywriting Skills Freelancing

Credit where credit is due, thank you Solomon Northrup, for your book as inspiration for the title of this post. I began my journey in freelance in 2010, and 5 years have given me a unique perspective on the cycle of what it means to be a freelance…

How to Become a Master Copywriter in One Year!

Content & Strategy Copywriting Skills

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft.There’s always something new to learn,…

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How to deal with stress as a freelancer

Copywriting Skills

How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…

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The Secret to Marketing is Irresistible Copywriting

Content & Strategy

It should be no surprise that modern day business success is still a consequence of traditional marketing methods.These days, if you want to generate a lot of leads – especially b2b leads, you have to be an inbound marketing pro. What…

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There’s Copywriting in my Underwear – ‘Copywriting Encounters Inevitable’

Content & Strategy Copywriting Skills

The presence of copywritingWherever you fix your gaze it’s inevitable that you will come across copywriting in one of its many varying forms.Advertising billboards, discarded packaging as you enjoy a leisurely stroll through your…

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4 Steps to Writing Content that Makes “Selling” a Breeze (even if you offer woo-woo stuff)

Content & Strategy Copywriting Skills

If your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list…