copywriter-collective

How to be a copywriter

persuade-like-pro-copywriter-collective

4 Little Ways to Persuade Like a Pro

Just think. Wouldn’t it be wonderful if you could always manage to persuade someone to go for your product, nail that oh-so-important interview for that dream job or simply get someone to say “yes” to listen to what you have to say. It…
deal-angry-customers-copywriter-collective

How to Deal With Angry Customers

Something that’s happened to us all – the case of the angry customer! Wherever we work, whatever we do, we’ll all eventually find ourselves face-to-face in that awkward situation in the workplace we’d rather simply avoid. Let’s…
improve-impact-email-copywriter-collective

3 ideas to instantly improve your email impact

Let’s face it – business email isn’t sexy. For most of us, it probably isn’t something we look forward to on a Monday morning and for some, it eats away far too many office hours! Hands up if you’ve ever hit that “send” button…
use-words-customers-love-copywriter-collective

Use Words Your Customers Will Love

It's interesting the difference a few words can actually make! They can charm, inspire, motivate, and persuade or equally discourage, dismiss, and dissuade. One thing’s for sure - whatever we do, regardless of our line of work, the words we…
concise-writing-tip-copywriter-collective

Concise Writing Tips: Say More With Fewer Words.

I'm sure you’ve heard this before. Keeping your writing concise and to-the-point is the way forward - the key to becoming a stronger copywriter. You and your audience want the same thing; you want to write less, and they want to read less.…
build-portfolio-copywriter-collective

On Writers, Copywriting and How to Build a Portfolio

The utter audacity to call yourself a writer! Now that takes cojones. Writers are born with an acute sensitivity to the human condition (in this way, they are “chosen”) and then they are self-made through reading, studying and, well, writing…
copywriting-influence-people-copywriter-collective

7 ways copywriting can influence people

I draw upon my professional experience to advise the current BA students I’m lecturing, but I decided to switch places recently and become a student for the day myself in order to brush up on writing skills. I attended a refresher course in…
beyond-content-marketing-copywriter-collective

Beyond The Content Tipping Point

It is said that the greatest barrier to change is a closed mind. This is very true in content marketing, although the greatest obstacle to progress in this most fashionable of marketing disciplines is not intolerance or stubbornness, but inherent…
components-blog-posts-convert-copywriter-collective

3 Essential Components for Blog Posts that Convert

I first started blogging as an effort to support my online marketing effort. I knew “content marketing” is huge, yet I had NO idea where to begin… I couldn’t even figure out what to write about! My first post (published about 4…

See our freelance copywriters