How to be a copywriter
How to Write Bullet Points That Tease, Engage, and Persuade
Content & StrategyLearning how to write bullet points…it’s one of the most effective ways to get any idea across to your reader.
They help a writer articulate a particular—sometimes even complicated—concept in a clear, concise, compelling manner.
But…
10 ways you can use LinkedIn to find freelance clients
FreelancingEveryone knows that LinkedIn is a useful platform for recruiters and job seekers. But what about freelancers? Read 10 ways you can use LinkedIn to find freelance clients.
As a former freelancer myself, I am very aware of the benefits of…
The Undeniable Power Of Search Engine Marketing
SEOThis is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.
If you could choose just ONE form of digital marketing, what would it be?
I get asked this question from big brands all over the world, and my…
3 reasons your mindset is crucial to writing love-based copy
Copywriting SkillsIf you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing…
Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog
Content & StrategyBefore we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail…
The Five Personality Traits a Freelancer Needs
FreelancingNational freelancer day is coming and I thought this offered the perfect opportunity to share some insights into freelancing. Here are the five personality traits I believe you need if you are to be a freelancer.
Self Motivation
Self Motivation…
Writing stories – are you a real life thief?
Copywriting SkillsQuestion: Your teacher announces ‘Homework tonight is a 600 word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’
Does your heart go ) or ( ?
If you steal stuff from real life…
New Slogan for Berlin
NewsWhat happens in Vegas, Stays in Vegas. Stockholm, the capital of Scandinavia. Nothing beats Queensland. Some cities have really catchy or memorable slogans while others fall flat. As copywriters, we all know the struggle of giving a product…
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