How to be a copywriter

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Lead Generation Through Copywriting

Marketing is at the heart of lead generation for your business. However, no two strategies are the same or have the same goals. The debate of inbound vs. outbound marketing is a long one, but based on the priorities of the business, one is often…

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5 Tips to Streamline your Copywriting Process

Copywriting Skills

One of the biggest obstacles to a new copywriting project isn’t the writing itself, but the process. Everybody works in different ways, and when you’re working with a new client you need a clear, quick and simple way to get from point A…

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Keep Your Readers Interested with Hooks and Hangers

More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals and freelance copywriters feel that original…

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Making effective presentations

Agency Life

They come in all shapes and sizes: informal presentations to the account exec or your creative director (just to see how things are going); more formal internal presentations when a creative proposal is being finalized; and, of course, formal…

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Writing and Translation: How To Translate Your Copywriting

Copywriting Skills

Copywriting is probably the most important digital marketing tool in web content but not many people know that it is even more effective when combined with web translation. The need to write persuasive texts on the internet is the reason why…

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Tips for Adjusting to a Freelancer Role

Copywriting Skills

Being a freelancer is something that is more relevant than ever. Although freelance roles have existed for very long periods of time, they are most common now. This is no surprise given how many remote working and online opportunities there…

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Beauty Copywriting…More Than Just Pretty Words

Advertising Content & Strategy

How many times have you read the words: Gorgeous, Luminous, Effervescent on a beauty product you purchased? These words have become synonymous with beauty related copywriting. When writing for health and beauty, there needs to be more of an…

How to Build a Successful Freelance Business

Copywriting Skills

Building a business when you are a freelancer takes time, and it is not often something that happens overnight; however, with the right attitude and the right approach, you can build a sustainable and versatile business. This can be a business…

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7 Powerful SEO Link Building Strategies for 2022

Copywriting Skills

Backlinks are a crucial element of any SEO plan. That said, they are not something you can set and forget about once they are live. Backlinks might vanish, become poisoned, or just become less relevant over time. To maintain a high search ranking,…