How to be a copywriter

8 Ways To Improve Your Website Copy

A website copy is vital in your digital marketing campaign because it’s what you use to promote your product or service. You can also use it to inform customers about your company and its vision.However, you must be able to produce an…

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How to Stay Healthy as a Freelance Writer: Lifestyle Advice

Copywriting Skills

As a freelance writer, it's difficult to stay healthy. This kind of lifestyle definitely has its perks such as creative freedom and personal flexibility, however, there can be serious consequences for freelance writers that aren't generally…

Why ChatGPT Won’t Fix Your Copywriting Problems

Copywriting Skills

Copywriting (often confused with content writing), is the art of crafting words and phrases to persuade, educate, or inform a particular audience. Whether you're a business owner trying to sell a product, a marketer trying to engage with customers.…

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10 secrets of persuasive copywriting

Content & Strategy Copywriting Skills Freelancing

This may come as a shock to you at first, but guess what?Not everyone will agree with your point of view.What’s more, not everyone will do what you want – simply because you ask them to.Persuasion is too often viewed as a manipulative…

Tips for Being a Successful Freelancer

Copywriting Skills

It is important for everyone to live the life that they want. Although there are a lot of ideas on what a perfect life involves, you are really the only person to decide what is right for you. For example, some people might think being in a…

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriting Skills

Are you thinking of a career in copywriting? If yes, knowing how to get into the field makes sense. You see, copywriters play a critical role in the marketing department. It is because of them that brands can put words into their communication.But…

What Are Some of the Biggest Changes in Advertising in the Last Decade?

Copywriting Skills

What Are Some of the Biggest Changes in Advertising in the Last Decade? The last decade has dramatically shifted how businesses advertise their products and services. One of the most significant changes has been the emergence of display advertising…

The 5 Most Effective B2B Copywriting Strategies

Copywriting Skills

Every B2B business needs to have a comprehensive marketing plan. Compelling content is the foundation of any successful B2B marketing effort. The majority of content marketing tactics are still built on the power of words. B2B copywriters simplify…

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9 Secrets of Linkedin copywriting that you can’t do without

Copywriting Skills Social Media

As we progress through the age of information, the collective human attention span has only diminished. And this is completely normal, given the vast amount of information we're required to process within a limited time. In fact, this has prompted…