copywriter-collective

How to be a copywriter

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Why are Dutch creatives in demand?

Why should international agencies hire a Dutch creative as opposed to an Englishman, German or French? If it's for an international campaign, what's the benefit? Erik Rolf, freelance 'Nederlands' copywriter, explains why it's always best to…
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An insider’s guide to: transcreation

In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…
insiders-guide-copywriting-copywriter-collective

An insider’s guide to: copywriting

In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these…
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How to find work as a freelance copywriter

Are you an experienced copywriter thinking of going freelance? You might be nervous about it but don't be. If you have the experience, portfolio and contacts to be a freelance writer, it will be a doddle, and you'll wonder why you didn't do…
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5 ways to work better with your copywriting agent

So you've been signed up by an agent. Congratulations! Think all your problems are solved? Think again. Having an agent is only the first rung on a very long ladder and all those who have been with the agent longer are ahead of you - with good…
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How to invoice as a freelancer: Example invoice

How to invoice as a freelancer is one of the most common - and one of the most important - questions every new freelance copywriter asks. And rightly so. It's probably the most important piece of copy you will ever write as a copywriter! It's…
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The joy of being a freelance copywriter

Becoming a freelance copywriter can be a daunting step. You must give up the security of a steady job and generate your own income. The benefits though, outweigh the risk 100-1. You can set your own schedule. You can say yes or no to work. You’ll…
online-copywriter-collective

The secrets to being an online copywriter: Writing to get read

Do people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it's an important question. Don Seidenberg, an American freelance copywriter in Amsterdam, is one of The Collective's online copywriter…
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SEO copywriting tips. Or: how to build a website that doesn’t bounce

If you're a freelance copywriter, art director or designer, your website is your shop. The more people that walk past the better. But you really want people to come in the shop, and walk to the back of the shop where the register is. That means…

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