How to be a copywriter
5 hints for writing corporate documents that won’t bore your audience
Content & Strategy Copywriting SkillsIf you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears.
You know the sort – full of jargon, long sentences…
Skills you need to be a freelance copywriter
Copywriting SkillsInterested in becoming a copywriter?
Here is my take on the skills required to make a living as a freelance copywriter. This is purely the result of my experience, and it’s worth remembering that other copywriters succeed by other means,…
Is the Curse of Knowledge Ruining Your Copywriting Efforts?
Copywriting SkillsYou know that feeling of being so close to your business that you struggle to explain it to somebody else?
I do. In fact, it’s one of my biggest challenges in attracting new clients.
The problem is: how do we communicate our true value…
4 Reasons Why You Shouldn’t Be Scared of Creating Long-Form Content
Content & StrategyMost brands are getting more clued up about the importance of content marketing. But many are still getting it wrong.
In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary…
City focus: Freelancing in Hamburg
Work HabitsAre you thinking of moving to Hamburg? Are you wondering whether you could get work full-time in an advertising agency there? Or freelance as a copywriter? Hannes, Copywriter Collective’s resident copywriter, knows a thing or to about them,…
How to help your brain transform thoughts into writing
Content & StrategyThe most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…
Which comes first: design or content?
Copywriting SkillsThis is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of course, neither.
Many people immediately think of design when they’re looking to create a piece…
How Does Google Search Work? My Secret Traffic Hack Revealed
Content & Strategy Copywriting SkillsSo you want to rank on Google?
Well before Google you can rank you, it has to find you first. Or I should say, it has to find your content first.
So how does Google search work?
Search engines not only rank your pages, they also crawl and…
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