How to be a copywriter

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Copywriting tips for key marketing channels

You don’t speak to your boss the same way you speak to your friends.Like relationships, materials for different marketing channels have different language styles. The tone and text of an email promotion differs from that of a Facebook…

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How an old copywriting technique can get your ideas heard

Content & Strategy

During my workout this morning at the local YMCA, I noticed a couple of the other lifters gathered around a small placard on the decline bench press station.I hit pause on The Fizzle Show (awesome podcast, by the way, you should subscribe)…

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Narrative Storytelling: Another way to spruce up your sales copy + get more prospects clicking the ‘BUY NOW’ button

Content & Strategy

She took one last look at her reflection in the mirror. Everything seems perfect. The hair, the makeup, the unrelenting tight little black dress hugging her perfect curves without letting go, the cheery bright red lipstick. Oh, that one. It…

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Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…

Content & Strategy

There’s a well-known acronym in the B2B marketing field called FUD. It stands for “fear, uncertainty, doubt.” It is a tactic used to undermine the competition. Fear exists just as strongly in the B2B world as the B2C world. Within B2B,…

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5 Prospective Clients You Want To Avoid Like the Plague

Freelancing

This is written for my fellow freelancers and micro-business entrepreneurs. If you work for a large corporation, you may gather some tips but overall, because the sales process is more complex, most of what I’m about to say will probably not…

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12 Lessons I Picked Up from Attending Seminars

Content & Strategy Freelancing

So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face…

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The one number copywriters should track

Copywriting Skills

Today’s suggestion is simple. If you implement just this one thing in 2014, I guarantee you’ll make more money. This year, get fanatical about tracking your numbers: and one number copywriters in particular should track. More on that…

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What never to say on a client phone call

Agency Life

It’s the moment of truth. Your lead magnet did its job – it generated a lead. (You do have a lead magnet, right?) You’ve scheduled a phone call with the prospective client. Now what? Well, first you’re going to do the proper research.…

The Big C: how to take it, how to give it, and how to make the most of it

Content & Strategy Work Habits

One of the tougher sides (or “awesomeness-builders”, for those of you feeling extra positive today) of the word biz is that: you’ve gotta get comfy with The Big C.Criticism. Ok, before everyone hops aboard their proverbial high horses:…