copywriter-collective

How to be a copywriter

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In response to popular demand

People often ask how I keep track of my copywriting work, so here’s the at-a-glance progress chart I use. As each project runs, you simply move Post-It Notes along the grid from left to right. Note that the columns with red headings are…
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Using words to sell

My family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s more likely to be Pizza Express. I’m not fussy about much but I am fussy about tomato.…
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Desk for rent in Amsterdam

We have a desk for rent in Amsterdam. It's slap bang in the middle of town on the Rokin opposite the torture museum, which you can pop into during your lunch break for a bit of light relief. The office is small with three rooms and a large…
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WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks. The world’s most over-used punctuation mark has a lot to answer…
click-bait-headlines-copywriter-collective

6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling? Unless you spend your whole time online…
post-pray-method-copywriter-collective

Why The Post And Pray Method Doesn’t Work (And What To Do Instead)

I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully…
freelance-writers-avoid-content-mills-copywriter-collective

Why Freelance Writers Should Avoid Content Mills

On the surface, content mills seem like a great idea for struggling freelance writers, especially those who are trying to break into the market. No experience necessary! Get paid weekly! Earn as much as you want! But if you want to make a living…
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5 Places to Find Photos for Your Spec Ads

When you’re creating spec ads, whether on your own or with a design partner (recommended!), you’ll need to find images to use. And, since it’s bad karma to steal other people’s pictures, you’ll need good places to find them. Read on…
freelancer-mistake-copywriter-collective

Before You Say “I Quit!” Don’t Make This Common Freelance Mistake

Back when I was still employed with my old employer, I itched for the day when I could finally say, “I quit!” I dreamed up scenarios of how I’d type up my resignation letter, hand it in, and leave the salt mines for good. I even wondered…

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