copywriter-collective

How to be a copywriter

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Hiring a Blog Post Writer: What You Need to Know

Have you thought of hiring a ghostwriter to create your blog posts? Everybody’s doing it. In my career as a freelance writer, I have ghostwritten blog posts about everything from skincare to lawn care, travel tips to Trello. Those pieces…
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6 Headline Secrets That Can DOUBLE Your Response

If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success. Over the years, marketers have tested what works and what doesn’t…
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Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?

Every website is different. There is no magical cookie-cutter solution to building websites that works for all people and organizations, but no matter which structure you choose, navigation is a priority. While ecommerce sites will naturally…
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In response to popular demand

People often ask how I keep track of my copywriting work, so here’s the at-a-glance progress chart I use. As each project runs, you simply move Post-It Notes along the grid from left to right. Note that the columns with red headings are…
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Using words to sell

My family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s more likely to be Pizza Express. I’m not fussy about much but I am fussy about tomato.…
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Desk for rent in Amsterdam

We have a desk for rent in Amsterdam. It's slap bang in the middle of town on the Rokin opposite the torture museum, which you can pop into during your lunch break for a bit of light relief. The office is small with three rooms and a large…
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WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks. The world’s most over-used punctuation mark has a lot to answer…
click-bait-headlines-copywriter-collective

6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling? Unless you spend your whole time online…
post-pray-method-copywriter-collective

Why The Post And Pray Method Doesn’t Work (And What To Do Instead)

I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully…

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