Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

copywriting-inspiration-copywriter-collective

Lifting Your People: Copywriting Inspiration From The Cloud

Language is one of the things that defines as human beings. Our words can make others glow inside, believe and understand something new. Words are the most powerful weapon we have in communicating our messages effectively. The Internet is full…
hiring-blog-post-writer-copywriter-collective

Hiring a Blog Post Writer: What You Need to Know

Have you thought of hiring a ghostwriter to create your blog posts? Everybody’s doing it.In my career as a freelance writer, I have ghostwritten blog posts about everything from skincare to lawn care, travel tips to Trello. Those pieces…
headline-secrets-double-response-copywriter-collective

6 Headline Secrets That Can DOUBLE Your Response

If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success.Over the years, marketers have tested what works and what doesn’t…
single-page-vs-traditional-copywriter-collective

Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?

Every website is different. There is no magical cookie-cutter solution to building websites that works for all people and organizations, but no matter which structure you choose, navigation is a priority. While ecommerce sites will naturally…
using-words-sell-copywriter-collective

Using words to sell

My family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s more likely to be Pizza Express.I’m not fussy about much but I am fussy about tomato.…
exclamation-mark-copywriter-collective

WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks. The world’s most over-used punctuation mark has a lot to answer…
click-bait-headlines-copywriter-collective

6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling?Unless you spend your whole time online…
post-pray-method-copywriter-collective

Why The Post And Pray Method Doesn’t Work (And What To Do Instead)

I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully…
find-photos-special-ads-copywriter-collective

5 Places to Find Photos for Your Spec Ads

When you’re creating spec ads, whether on your own or with a design partner (recommended!), you’ll need to find images to use. And, since it’s bad karma to steal other people’s pictures, you’ll need good places to find them. Read on…
freelance-writing-income-copywriter-collective

How to Explode Your Freelance Writing Income with Copywriting and Copyblogging

Copywriting and copyblogging are two highly lucrative writing fields yet too many freelance writers continue to "grind it out" at small-time blogs, "mom-and-pop" businesses and non-profits. In some cases, these freelance writers assume that…
client-friendly-webcopy-copywriter-collective

Five Tips for Creating Client-Friendly Webcopy

Use the 5 tips below to analyze, plan, and make some needed changes to your webcopy.1. The “You” MessageHave a look at your webcopy now. How often do you refer to your prospective clients? How often do you talk about you? Consider…
emotional-intelligence-copywriter-collective

Copywriting without Emotional Intelligence: welcome aboard the Titanic.

“Good morning, passengers, this is Captain EJ Smith. On behalf of the officers and crew, I’d like to welcome you aboard the RMS Titanic. We hope you have the time of your lives…”Without Emotional Intelligence (EI), you’re sunk.…