Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

seo-copywriting-copywriter-collective

How SEO copywriting put this customer onto page 1 (in 3 days)

Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the…
define-clients-copywriter-collective

Define Your Client ‘s ‘Why’ to Give Them a USP Competitors Can’t Copy

‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized.As you know, people…
good-copywriter-collective

What Makes A Good Copywriter?

In my twenty seven years of copywriting, I have worked in a number of top advertising agencies in Johannesburg and worked alongside many good copywriters. What is clear is that those copywriters who continuously produce good work are those who…
land-new-copywriting-clients-copywriter-collective

3 phone phrases to land more copywriting clients

You can have the best lead-generating machine, but every copywriting client project still comes down to one thing. A conversation.I’ve landed projects just through email, but it’s rare. High-paying projects usually require a phone call.…
land-new-copywriting-clients-copywriter-collective

5 questions to land new copywriting clients

Want to sound like every other copywriter the next time you talk to a prospective client? Ask the same questions every other copywriter asks.“Who’s your target audience?”“What’s your USP (Unique Selling Proposition)?”“Who’s…
freelance-working-vacation-copywriter-collective

Feet up, hands down – The Freelance Working Vacation

The idea of a working vacation may sound like a starry-eyed dream full of sand encrusted keyboards, but for a Freelance Copywriter with a passion for travelling, here are five reasons why it’s SO possible.Firstly, I’m not going to apologise…
lifestyle-business-copywriter-collective

Long Live the Lifestyle Business

“Ah, it’s great you’ve found yourself a nice little job.”Argh!That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago.Yes, I was mum to two small boys (now mum to two…
right-myths-copywriter-collective

Is a “Copywriter” right? – Copywriter myths

Or does a Copyrighter write? As a Freelance Copywriter who’s been called a lot of things in my time (I’ll save your snorts), I thought it was apt to explore our right, honourable title. And more importantly, what it means to you.Let’s…
peek-copywriting-copywriter-collective

Want a SUPERSEKRIT “peek behind the scenes” into the copywriting process?

A couple of clients commented that the copywriting process looks a little like magic to them Here’s what happens from their perspective…They turn up to a Strategy Session with me, armed with nothing but “a bundle of words and a vague…
most-powerful-marketing-words-copywriter-collective

The Most Powerful Emotive Marketing Words Live In “Us”

It’s a big WIDE OPEN web out there… and in today’s online world we’re being encouraged to make it bigger, faster! We’re all being encouraged to blog, share our knowledge and good things will follow. But with blogs, sites, social…
copywriting-inspiration-copywriter-collective

Lifting Your People: Copywriting Inspiration From The Cloud

Language is one of the things that defines as human beings. Our words can make others glow inside, believe and understand something new. Words are the most powerful weapon we have in communicating our messages effectively. The Internet is full…
hiring-blog-post-writer-copywriter-collective

Hiring a Blog Post Writer: What You Need to Know

Have you thought of hiring a ghostwriter to create your blog posts? Everybody’s doing it.In my career as a freelance writer, I have ghostwritten blog posts about everything from skincare to lawn care, travel tips to Trello. Those pieces…