Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

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3 Copywriting Mistakes That Make Your Cold Emails Look Stupid

Do your prospects take your cold emails seriously?Are your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread…
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How Would Aristotle Have Designed Your Website?

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…
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Website Marketing – Skip Class & Hire a Copy Writer

The Federal Government is the biggest spender in the world. While the budget is set at about $4 trillion, after taking out defense and social services, etc., we find that everyday product and services spending is about $500 billion. Much of…
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How to Write Special Offers They Can’t Refuse

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.”It’s always a good idea to keep this line in mind when you’re…
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Write Your Sales Content with a Go-Giver Attitude!

Not a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest change in sales writing over the last five years?” My answer is always simple:“Copywriting has shifted from being a one-way monologue from companies…
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How to Write Super Sharp Bullet Points!

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…
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Two More Steps to Getting Great Testimonials

Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them.Last week I revealed the first three steps in my five-step formula,…

5 Simple Steps to Great Testimonials

When it comes to selling your book, product or a service, testimonials from respected industry experts are pure gold for your marketing campaign. And they’re much easier to get when you follow my simple five-step formula.In this post I’m…
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Use Sales Copy to Detail Your Product’s Value

When you really boil it down, every product or book exists to solve a problem or meet a need of some kind.Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing…
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Your Sales Copy Must Have an Exact Target

Before you write a word of sales copy for your next marketing campaign, you must know who your exact target is. In fact, creating a thorough description of your target audience is essential.The reason? Because your target audience may not…
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How I Transitioned From Being A Successful Teacher To A Successful Copywriter

What do teachers do when they burn out from the turmoil of public education?  Despite what many kindergartners believe, teachers don’t live at school.  They have to pay rent and eat like regular people.I taught elementary school for…
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Long Copy, Hard Sell? In Business, The Truth Isn’t Quite So Simple…

Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas…