Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

must-know-succeed-inside-sales-copywriter-collective

11 Things You Must Know to Succeed With Inside Sales

I take dozens of consultation calls for cold email critiques and inside sales consulting every week.Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is…
grow-website-data-copywriter-collective

How To Grow Your Website With Data

Small business owners stay small for a reason. Some choose to stay small and others make decisions which hinder their growth. Probably one of the biggest mistakes you can make online is avoid using data to grow your website.A lot of small…
build-great-site-small-budget-copywriter-collective

How To Build a Great Site On a Small Budget

One of the biggest challenges a lot of small business owners face is how to build a great website while only having a tiny budget. The good news is that you can get a good website built for a small amount; however, in order to do that, you need…
beat-writers-block-copywriter-collective

HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here.I don’t believe in writer’s block.This…
importance-writing-visually-copywriter-collective

THE IMPORTANCE OF WRITING VISUALLY

To some, the title of this blog appears as something of an oxymoron.“Visuals?” I hear you cry. “I’m a writer. I paint with words, not images!”It’s true that every writer is different in both style and approach, but what is…
copywriting-coolest-job-copywriter-collective

WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?”Internally, I’ve wrestled with this question for many years. It…
good-bad-lazy-advertising-copywriter-collective

The Good, the Bad and the Lazy of Advertising

Advertising has been declared dead so many times that if I had a penny everyone organised its funeral I wouldn’t still have to work in it. But, here I am, still trying to make better work than I did before, because that is how I was raised. I…
common-mistakes-rookie-copywriter-collective

Common Mistakes of The Rookie Copywriter

Alright, alright.I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret.You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal.In fact, it’s…
get-what-pay-for-copywriter-collective

You Get What You Pay For

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get…
prospects-trash-promos-copywriter-collective

Do Prospects Trash Your Promos While Yelling “What B.S.?”

Then Use This Game-Changing Secret--Treasured by Copywriting & Marketing Gurus--and Go From Hack to Hero This copywriting secret towers above all others……so you need it in your marketing quiver today now more than ever.And you…
copywriting-mistakes-makes-cold-emails-stupid-copywriter-collective

3 Copywriting Mistakes That Make Your Cold Emails Look Stupid

Do your prospects take your cold emails seriously?Are your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread…
aristote-designed-website-copywriter-collective

How Would Aristotle Have Designed Your Website?

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…