Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

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Copywriting Techniques That Work for a Huge Variety of Situations

Most copywriting courses and books describe only how to persuade people in ads and sales letters. Yet the scope of persuasive copy includes bios that may accompany project proposals, offers in newsletters, case studies designed for prospective…
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British vs American English – Infographic

Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences.  Download this infographic to remind…
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MY COPYWRITER’S MANIFESTO

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did.I do like narrating and yapping, but who doesn’t? That doesn’t make…
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Your generic email is making you look like an amateur

Is your email promoting your business or your Internet Service Provider’s?You already know why an unprofessional email address is potentially career-limiting on your resume or LinkedIn profile, but is your username@isp.com email…
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Interview with a copywriter

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…
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Top Article Writing Tip: The One Point Rule

I wish I could have known this one article writing tip when I began writing:Focus on one point per article or blog post.I call this principle the “One Point Rule.”Sure, there can be secondary points along the way.But for…
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Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story?I was initially…
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Convert vision into energy? Write!

A lot of entrepreneurs and leaders have a great vision, but struggle to convey it to the people around them. Staff, colleagues and followers will feel attracted to what these visionaries have in mind – yet mutter among themselves that they’re…
thinking-outside-block-copywriter-collective

Thinking outside the block

From hand-wringing to bell-ringing: Four key strategies to help news media publishers combat the global ad blocking phenomenon  Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list goes on. There’s a…
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3 ways to resist the rewrite

Writing copy on a good day with a well known subject usually flows well. It will be read-through on completion and then passed around colleagues for a second opinion. I then arrive at a version that both me and my stakeholders are happy…
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How to write in a noisy environment

If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller…
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What To Do After You Publish A Blog Post: 5 Crucial Steps

You’ve painstakingly researched your next blog post based on what your tribe wants and needs to know. You’ve crafted an engaging and relevant article, listening to your soul-voice and relaying the expert knowledge that only you have. You’ve…