Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

marketese-sex-page-copywriter-collective

Scannable and Objective: Marketese or Sex on a Page?

“A copywriting style that embellishes the effects or benefits of a product or service in an attempt to make it more attractive to the target audience. Frequently uses superlatives and adjectives.” I don’t know if I could recommend SiteTurners,…
deliver-perfect-pitch-copywriter-collective

How to Deliver the Perfect Pitch

Whether you’re pitching for investment or selling to a customer, having your pitch tightly refined and perfected is crucial. Pitching can be intimidating at first, but by following these few simple principles, you can become a seasoned pro…
blog-content-ideas-copywriter-collective

Inside the blog content ideas funnel

Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating blog content ideas, and it frequently involves staring into space. Not…
emotional-content-copywriter-collective

The five secrets to emotional content

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
content-writing-copywriting-journalism-copywriter-collective

Is Content Writing About Copywriting or Journalism?

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked…
tell-tale-signs-smarter-average-copywriter-collective

Telltale Signs You’re Much Smarter Than Average

Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got. While IQ is far from being the…
start-sharing-social-media-copywriter-collective

Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as…
brand-maker-keeper-copywriter-collective

Brand Maker or Brand Keeper?

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In…
formula-writing-copy-sell-products-services-copywriter-collective

The Magic Formula For Writing World Class Copy. Read This If You’re Selling Products Or Services.

Empathy + Humour + Suggestion x Value = Success. That’s the secret magic formula to world class copywriting and all you need to know about the importance of copywriting. Using this formula can lead to 20-25% more likeability, 60-75% more…
long-form-content-copywriter-collective

Why Long Form Content Is Now King.

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content…
good-slogan-business-copywriter-collective

How a slogan made me buy something I don’t even like (and what it means for your business)

I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer. What exactly has this got to do with marketing? It is this: I, a real ale…
effective-copywriting-small-business-entrepreneurs-copywriter-collective

Effective Copywriting Tips for the Small Business and Entrepreneur

So you're already running a small, independent business. Or you're kicking off a thrilling new entrepreneurial venture. Sticking it to the man. Telling your old bosses to get stuffed. Standing on a rooftop with arms outstretched screaming…