Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

hype-brand-story-copywriter-collective

Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…
lessons-learnt-writing-copywriter-collective

10 Lessons Learned From 25+ Years Of Writing

Having spent 17 years as a freelance copywriter – and longer at ad and branding agencies – here are 10 lessons I’ve learned. Some problems and situations crop up time and time again with freelance copywriting, so I hope these tips and…
first-blog-post-life-story-copywriter-collective

Why Your First Blog Post Should Be A “Life Story” Article

One of the key techniques I’ve taught Blog Mastermind members since 2007 is the value of a ‘Life Story’ post or series. In simple terms, a Life Story post is your background story as it relates to the topic of your blog. If you blog…
btob-website-copywriter-collective

The Six Essential Ingredients of a B-To-B Copywriter’s Web Site

When you set up shop as a business-to-business copywriter, you can get started through referrals, word-of-mouth recommendations and face-to-face meetings with potential clients. Soon you'll need a web site, though. The web site serves as a credibility…
full-time-freelance-copywriter-collective

My Journey To Becoming a Full-Time Freelance Copywriter

I published my first blog post online on May 19, 2007. It was a reflection on Psalm 63. And it was the first time I’d ever “published” my writing for the world to see. I didn’t consider myself a writer back then (not even an aspiring…
writing-copy-copywriter-collective

10 Simple Tips For Writing Copy

Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors…
facebook-google-advertising-game-copywriter-collective

Why Facebook Might Beat Google At The Online Advertising Game

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two…
packaging-copywriter-collective

Five things I’ve learned as a packaging copywriter

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…
hate-hype-copywriter-collective

Tone in Copywriting: Who Hates Hype – And Should You Care?

For more than a decade, I've had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe…
top-headlines-copywriter-collective

Top Copywriting Headlines Tips

Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster. Tips to get started writing headlines Try one or all of these tips to get your headline…
viral-infographics-copywriter-collective

21 Secrets Behind Viral Infographics

It’s no secret that infographic marketing works…1 90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who…
freelance-cash-flowing-copywriter-collective

My 11 Tips To Keep Your Freelance Cash Flowing

Experiencing too many dry spells in your copywriting world? Here’s my advice on how to keep the freelance cash ticking over nicely. Many years ago, when I was a rather naïve freelance copywriter, I worked with a client I knew well and…