Why Every Copywriter Should Understand and Master SEO
Copywriting Skills SEOYou write well. You understand good grammar, proper punctuation, and storytelling. And, of course, you know how to be persuasive, perhaps the most important of all copywriting skills. Unfortunately, that’s not enough to be a successful copywriter…
Email Marketing Hacks for Better Engagement
Copywriting SkillsIt's go big or go home, imma right?
You want your email marketing to be faultless. No question why. The value of emails and their 'digital marketing god-tier status' means that any business not taking advantage of them is probably losing a…
How Technology Has Influenced Digital Marketing In 2021
Copywriting Skills Marketing & PRDigital marketing has been the most efficient way of Marketing. With that, the impacts of technology on digital marketing are a great success. For instance, technology has made digital marketing interesting and Artificial intelligence has made…
5 Ways to Make Freelancing Fun
Copywriting Skills FreelancingAs with any job or career, freelancing comes with a range of pressures and challenges. Nobody is immune from issues at work or at home, but freelancers get to have more fun. All we need to do is accept that life isn’t always easy and have…
6 Tips for Writing Customer-focused Copy
Copywriting SkillsGreat copy is customer-focused copy - their wants, goals, dreams and desires. It might sound harsh, but honestly? They don’t care about brands or businesses; they care about themselves, their life, their family, and their needs.So why…
Ferris Wheels, Campsites and Pubs: the Best Locations for Your New Office
Copywriting Skills Work HabitsAt a time when ‘workation is becoming the corporate world’s newest buzzword. Remote employees are using their freedom to figure out if they can work from literally anywhere on earth! Besides, the lockdown of 2020 has forced people to step…
Local SEO vs International SEO: What’s the Difference?
Copywriting Skills SEOWhen it comes to ranking in search engine results pages (SERPs), almost everyone thinks about SEO in general. SEO or search engine optimization is about making your website visible to your target audience so you can gain traffic, conversions,…
What are the Best Font Design for your Website?
Branding Copywriting SkillsWhen it comes to making an impression with web design, there are a few elements that can be highly useful. The colours, layout, typography and fonts are some of the factors which can tell the consumers that your business is professional, reliable…
Social Media Strategies You Should Know for 2021
Content & Strategy Copywriting Skills Social MediaNavigating the world of social media can be daunting. That’s why we’re sharing our tips on how to build a Social Media plan that can help you define your brand's targets, increase audience engagement and maximize your social marketing strategy…
My Favorite Ad Campaign from 2020
Copywriting SkillsLet's talk about my favourite ad campaign from 2020.
Adverts – loathsome or likeable?
Some people hate adverts!Forcing products down your throat that you have no interest in. All while making you wait for your favourite programs, how…
7 Killer Tips for Students to Improve Copywriting Skills Swiftly
Copywriting SkillsCopywriting is in the spotlight these days. With the pandemic's rapid spike, many people decided to switch to the digital world and start providing content for various businesses and web pages. The craft's primary purpose is to bond with the…
What are the best practices to avoid the problem of duplicate content?
Content & Strategy Copywriting SkillsDuplicate content is problematic for Google. During SEO implementation, you must avoid the pitfalls that can set back your campaign. To prevent duplicate content, ensure that the content you publish is one of a kind. An exact copy shouldn't…