Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

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Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
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What Are Ezines – and Do I Need to Publish One?

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service.Like print publications, online magazines contain…
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Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online –   has developed its own notoriety, thanks to the rise in social media.The 2013…
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Why Writers Need Readers

When I was in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English class.We had to spend the entire year researching and writing about a topic, then by the end of final…
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Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do?Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…
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15 Content Marketing Trends That Need Your Close Attention

Content marketing is entering a dangerous new phase.It’s heading into a trough.You could call it……the dip of disillusionment.For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager…
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Take Your Reader For a Drive

 When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors.Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but…

Five simple rules for writing copy that SELLS

Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…
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What Is a Copywriter? And What Do You Do?

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me?Nope. Afraid not. That’s copyright. I copy-write.Confused? Well, that’s why people hire me to work for them and…
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Publish or Perish – Why you need a fashion blog writer

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback.  An independent fashion blog…
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Who Will Be Writing My Content?

I get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?”I don’t blame them. After all, they have a right to verify…
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Bad News For Copywriters and Businesses

I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple.I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…