Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

thoughts-into-writing-copywriter-collective

How to help your brain transform thoughts into writing

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…
google-search-work-copywriter-collective

How Does Google Search Work? My Secret Traffic Hack Revealed

So you want to rank on Google?Well before Google you can rank you, it has to find you first. Or I should say, it has to find your content first. So how does Google search work? Search engines not only rank your pages, they also crawl and…
fresh-marketing-copywriter-collective

Like a Virgin – Is Your Marketing As Fresh As Madonna’s?

‘Touched for the very first time’Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding…
writing-power-copywriter-collective

The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing.Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
understand-clients-copywriter-collective

How a Copywriter Understands What You Want (and your customers)

Before I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something.Being a copywriter is…
video-copywriting-production-copywriter-collective

We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

Does your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there. Too…
abcs-copywriting-copywriter-collective

ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…
occupational-hazard-writing-ads-copywriter-collective

Occupational Hazards 1: Pun Tourettes

In the first in a series exploring an advertising creative’s occupational hazards: Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)…So, as we know, punning is universally outlawed when writing copy. However,…
newsupdate-website-quickly-copywriter-collective

How to Update Your Website In Less Than An Hour

Find it difficult finding time to update your website? When was the last time you did it?Yesterday? Last week? Last month? Last year?Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…
running-copywriting-business-copywriter-collective

Four Obvious Things About Running A Copywriting Business

You're really incredibly creative, I promise.Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
music-while-you-work-copywriter-collective

Music while you work: What Copywriter Collective writer’s listen to when working

As any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…
cant-be-copywriter-collective

You can’t be a copywriter unless you’ve worked in advertising—or can you?

By Gary WalderCan you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand.For example, Wikipedia states that a copywriter…