Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

know-audience-copywriter-collective

Why You Don’t Know Your Audience as Well as You Think

Before I begin writing content, one of the first questions I ask my clients is, “Who is your target audience?”For some reason, it usually stumps them, or the answer I receive is incomplete.I talk all the time about writing for people,…
marketing-content-need-squeegee-copywriter-collective

Does Your Marketing Content Need a Squeegee?

Back in my radio days, I remember being forced to add excruciatingly long, high-speed disclaimers to the ends of commercials. I think the record was a 15-second disclaimer in a 60-second commercial.Think about that for a second. 25 percent…
optin-form-not-converting-copywriter-collective

4 Reasons Your Optin Form Isn’t Converting

Most marketers agree that the secret sauce in marketing is your list.In years gone by, you only had to buy a list. Expensive, yes, but relatively easy. Today, with email as your primary vehicle and anti-spam laws in effect, you have to build…
copywriting-tips-key-marketing-channels-copywriter-collective

Copywriting tips for key marketing channels

You don’t speak to your boss the same way you speak to your friends.Like relationships, materials for different marketing channels have different language styles. The tone and text of an email promotion differs from that of a Facebook…
copywriting-trick-get-ideas-heard-copywriter-collective

How an old copywriting technique can get your ideas heard

During my workout this morning at the local YMCA, I noticed a couple of the other lifters gathered around a small placard on the decline bench press station.I hit pause on The Fizzle Show (awesome podcast, by the way, you should subscribe)…
narrative-storytelling-spruce-up-sales-copy-copywriter-collective

Narrative Storytelling: Another way to spruce up your sales copy + get more prospects clicking the ‘BUY NOW’ button

She took one last look at her reflection in the mirror. Everything seems perfect. The hair, the makeup, the unrelenting tight little black dress hugging her perfect curves without letting go, the cheery bright red lipstick. Oh, that one. It…
trigger-emotions-deep-fear-copywriter-collective

Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…

There’s a well-known acronym in the B2B marketing field called FUD. It stands for “fear, uncertainty, doubt.” It is a tactic used to undermine the competition. Fear exists just as strongly in the B2B world as the B2C world. Within B2B,…
attending-seminars-copywriter-collective

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face…
big-c-copywriter-collective

The Big C: how to take it, how to give it, and how to make the most of it

One of the tougher sides (or “awesomeness-builders”, for those of you feeling extra positive today) of the word biz is that: you’ve gotta get comfy with The Big C.Criticism. Ok, before everyone hops aboard their proverbial high horses:…
thoughts-vs-feelings-copywriter-collective

Do Thoughts Come Before Feelings, And Does It Matter to Copywriters?

Did you know that it’s axiomatic in the direct marketing world that thoughts create feelings? And that it’s not the other way around? Feelings don’t create thoughts… thoughts before feelings. I must confess that over the years I’ve…
secret-mesmerizing-sales-copy-copywriter-collective

The secret to mesmerizing sales copy

You’ve been there. We all have. It’s a day like any other. You get in the car and you’re driving down the street to the grocery store. Suddenly out of nowhere you wonder if you left that pot of water on the stove. Geez… it could boil…
right-keyword-phrases-copywriter-collective

Discover the right keyword phrases: think like a reporter!

Do you have an awkward feeling that your website’s keyword phrases could be better?Can your target audience easily find your website?Looking for some handy tips? Well, I am certainly game for any new SEO (Search Engine Optimization)…