Posts

freedom

Freelance writing - Never mind the ‘lance’. The important bit is ‘free’.

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Once upon a time in the West End … Apart from a year as CD on Barclay’s at Leo Burnett London in 2009, I’ve been working for myself since 1995. When I started doing it, freelance was pretty much a euphemism for ‘Can’t Get A Job’.…
future of freelancing

The future of freelancing: Will all creatives be freelancers soon?

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'Freelancing' is no longer an euphemism for being out of work. In the States, where the economic situation is on the up, freelancers are an important force in the success of agencies pitching for new clients or realizing big projects. So, what…
how much should I charge

How much should a freelancer charge?

"What rate should I ask for?" is the most common question we get asked at The Collective by copywriters, art directors or designers. How much to charge for your freelance services is the million dollar question - of course asking for a million…
copywriting agent

5 ways to work better with your copywriting agent

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So you've been signed up by an agent. Congratulations! Think all your problems are solved? Think again. Having an agent is only the first rung on a very long ladder and all those who have been with the agent longer are ahead of you - with good…
SEO tips for copywriters

SEO advice for copywriters - What every freelancer should know before hiring an SEO

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As you probably know, hiring a SEO company or specialist to optimize your website can be a difficult and nerve wracking experience. There are 1000s out there and how do you pick one? How can you be sure they're going to do a job? Now you know…
SEO essentials copywriting

5 SEO essentials for your website

Before you start different SEO services and techniques, check five SEO essentials on your website right now. Record your ranking in these categories - just as you would measure your weight before you start a diet - and see whether they go up…

Round-table discussion or charity work

Dear freelancers, we have narrowed our anniversary celebration ideas down to two... we could do one or both depending on you. What are your thoughts? Would you participate in either? OPTION A: Round-table discussion  Fraser suggested a…

10 years with the best English copywriters

The Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative…
tender - charity copywriting

Charity copywriting: Should creatives work for free?

"If you work in marketing or advertising...kill yourself" said Bill Hicks. "You have no rationalization for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Rid the world of your evil presence." Not…

COLLECTIVE NEWSLETTER: July/August review

COLLECTIVE NEWSLETTER: July/August review - - - - - - - - - - - - - - - - - - - - - - - - - - - New member of staff: Gerardo Perfors The Collective on tour: Berlin Insert in creative magazine Now over 200 members - - - - - - - - - -…

New freelancers join

New freelancers join: Here are the new freelancers to have joined The Collective in June. Bas van der Paardt – Dutch Art Director With 21 international awards and two creative directorships under his belt, Bas is an experienced pair of…