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For copywriting to be truly persuasive, you need to know that it’s all down to human emotions. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back up what you have said, you’ll be able to make the sale. In this article we’re going to look at […]
The desire to share ideas, reach a global audience and maybe win over some fans is the reason why several people have taken to blogging these days. Blogs are very effective for a couple of reasons. Four out of every five internet users read blogs so, yes, you have your audience waiting for you. The […]
The life of a digital nomad does have its drawbacks. You don’t always know if there will be a regular stream of incoming work. Some clients pay late, or even not at all. Often while others are enjoying paid or public holidays, you still have to fire up the laptop and start typing. Of course, […]
In our socially distanced, post-Covid world, freelancer copywriters are in high demand and that means they need to protect their craft. A massive amount of online content is published every day and it has to come from somewhere. Every day, writers churn out some 7.5 million blog posts on every subject imaginable. The average blog […]
Look, copywriting isn’t easy. And no matter how good a writer you are, you should always be looking for ways to improve. But sometimes it can be difficult to pinpoint exactly where and how you need to improve. Think of it like a golf swing. It’s all well and good playing golf every week, hitting […]
A lot of people assume copywriting is easy. It isn’t. As you and I are keenly aware, there’s an art to writing web copy that resonates, conveys personality, and is also optimised for SEO. And it gets even harder when you add writing for accessibility into the equation. Web accessibility is becoming increasingly important to […]
Finding clients is the perpetual challenge for freelancers. As trends change, so do clients — and there are always new kids on the block (like AI writers) to keep copywriters on their toes. While machine learning is nowhere near good enough to replace humans outright, it’s undeniable that the playing field is changing rapidly… and […]
Are you struggling to create a productive writing environment at home for your writing? Well, you are not alone. Most copywriters who work from home struggle with this as well. What makes it so difficult is the fact that work and life happen in the same space. It can sometimes be very hard to separate […]
In marketing, we often hear people talk about user personas. Sometimes also called ideal client avatars, these handy little tools give us a quick summary of what our core users might want at any given moment. Building an app and not sure how to design a new feature? Consult your avatar Writing an SEO piece […]
Ask any writer like you and he or she will tell you how valuable it is to be in the zone for writing where words seem to magically flow. It is always an exciting moment when the writing rhythm stays on track. However, there are other moments that the same writers struggle with getting into […]
If you’re working as a copywriter or freelancer, you likely have a website showcasing your work. If this is the case, chances are that it will be running on the WordPress Content Management System (CMS). Over the last few years, WordPress (WP) has become the tool of choice for simple-to-set-up, easily-updatable websites. Covering everything from […]
The life of a freelance writer can be exceptionally tough. Especially when the hunt for new clients seems to yield little hope. Even when you do find an avenue to explore, managing new writing gigs (or streamlining your existing routine) isn’t an easy endeavour at first. Particularly if you happen to have picked up a […]