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How to be a copywriter

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Why it can be OK to use Zimmer frame phrases

Most professional business writers turn purple in the face when they read cliché phrases like “at this moment in time,” screaming “why the hell not just write ‘NOW ?'” Yes, I do, too. However perhaps it’s because I’m getting…
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The Writing Life — Take the Pressure Off and Just Create

I’ve been feeling the call to start another novel. This is on top of working on my next nonfiction book, blogging several times a week, and let’s not forget copywriting for clients and my own biz. Needless to say, starting a novel…
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How to Write Effective Email Subject Lines

Few email marketers pay enough attention to the lowly subject line. Writing the subject line is often the last quick step just before sending the email sent out. Yet those fifty characters could spell success or failure for your email marketing…
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How’s your voice? Active? Passive? Shout? Whisper?

Nearly all of us nonfiction/business writing gurus (ye Gods, what an awful cliché) pound tables and shout loudly that active voice rather than passive voice is essential in marketing communications no matter what. Mea culpa here, in fact…
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10 Tips On Using Stories To Sell

An effective and compelling story is one of the most powerful devices in sales letter writing. There is seldom a successful direct marketing piece without one. I’ve seen this for my most successful sales copy and that of many other high-converting…
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12 Email Marketing Credibility Boosters

If you have no credibility with your email recipients, then it will be almost impossible to sell them on anything else. Trust is basic to any business to consumer or B2B relationship, and with the onslaught of spammers and other phishing attempts…
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How to Create Ad-Copy That Sizzles

Whether you're writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place. Although these four elements are fundamentally different, when combined, they produce a highly effective…
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How To Boost Your Email Reader Engagement

Email marketing is mainly a one-way communication channel. An email campaign sends messages to a list of subscribers, providing information as in a newsletter or a sales message with instructions on how to respond. The marketer doesn’t expect…
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Goal setting relevance in the online world

It is not the first time that I heard the magic words whilst listening to audio programmes in my car: ‘Goal setting is the first step towards achieving success’. Well-known speakers like Brian Tracy, Anthony Robbins, Robert Kiyosaki,…

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