How to be a copywriter

good-writer-help-business-copywriter-collective

5 ways a good copywriter will help your business

Lately I've seen a few examples of organisations - including big ones - rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter.I know what they’re thinking. Everyone…

Creative Writing: talk to your audience conversationally

Content & Strategy

Do you know who you’re writing to? It’s so important.I’ve always thought the best writers were the ones who made you feel like they were sitting across from you in a restaurant, telling you a story when you read. I always wanted to write…

website-copywriting-copywriter-collective

Comparing Google Vs Apple Website Copywriting

Copywriting Skills

Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…

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How To Network Online as a Freelancer

Freelancing

Networking is an essential part of freelance life, both to keep yourself known that you’re looking for work, but also for meeting other freelancers to swap ideas, tips, potential work and even to have the occasional grumble with. Freelancing…

google-quality-content-copywriter-collective

Google Has Changed Their Algorithm To Focus On The Quality Of Content

Content & Strategy

It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still…

writing-advice-small-business-copywriter-collective

The best writing advice for small business you’ll never hear

Content & Strategy

I bet you’ve asked or heard questions before like:What’s the best camera to use? Or, What’s the best exercise to lose weight?And you’ll hear a refrain much like:The best camera for the job is the one you have with you. …

best-practices-email-marketing-copywriter-collective

Email Marketing Best Practices: Is It Worth It?

Content & Strategy

Once in a while you’ll hear that email marketing is dead, but that’s simply untrue. In reality, it’s one of the most cost-efficient marketing platforms out there, and it gets results. “Email has an ability many channels don’t:…

understanding-copywriting-process-copywriter-collective

Understanding the copywriting process

Content & Strategy Copywriting Skills

Thanks to Allan Kent of Zeald I came across a brilliant theory that explains a lot about why some marketing doesn’t work. I’ve borrowed his theory to explain the copywriting process and the pitfalls to avoid.It’s a quick look at what…