How to be a copywriter

Are You Micromanaging Your Copywriter?

I recently read an article on Hubspot’s blog that made me feel vindicated.The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they…

be-in-love-with-customer-copywriter-collective

Why You Want a Copywriter Who Is In Love With Your Customer

Work Habits

You know it’s important to fall in love with your customer. Or perhaps you don’t.There’s an unfortunate trend in some larger organizations to focus on process and methodologies almost to the exclusion of focusing on the customer. This…

long-copy-hard-sell-copywriter-collective

Long Copy, Hard Sell? In Business, The Truth Isn’t Quite So Simple…

Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas…

The Best Way to Effectively Build Your Expert Brand

Branding

In late 2009 I tried to make money online and quickly found I had no idea what I was doing. Like most people when you first want to break into the online world, you hear stories about everyone easily making money using the internet. This of…

top-business-income-funnel-revealed-copywriter-collective

Top Secret Business Income Funnel Revealed

Copywriting Skills

In business, we all experience times of lack and of plenty. When you find yourself looking for a new project because nothing is on your horizon the solution may be as simple as looking internally rather than externally.We all have heard…

outsourcing-know-limits-copywriter-collective

Outsourcing, Know Your Limits

Work Habits

Are you an entrepreneur who has been trying to do it all yourself to save yourself a little money? In today’s tough economy most of us feel like we are in the same boat. There’s just not enough time or money to get everything done. If that…