
How to be a copywriter

How to Write Special Offers They Can’t Refuse
Content & StrategyMy favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.”It’s always a good idea to keep this line in mind when you’re…

Write Your Sales Content with a Go-Giver Attitude!
Content & Strategy Copywriting SkillsNot a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest change in sales writing over the last five years?” My answer is always simple:“Copywriting has shifted from being a one-way monologue from companies…

How to Write Super Sharp Bullet Points!
Content & StrategyIf you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…

Two More Steps to Getting Great Testimonials
Copywriting SkillsTestimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them.Last week I revealed the first three steps in my five-step formula,…

5 Simple Steps to Great Testimonials
Content & StrategyWhen it comes to selling your book, product or a service, testimonials from respected industry experts are pure gold for your marketing campaign. And they’re much easier to get when you follow my simple five-step formula.In this post I’m…

Use Sales Copy to Detail Your Product’s Value
Content & Strategy Copywriting SkillsWhen you really boil it down, every product or book exists to solve a problem or meet a need of some kind.Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing…

Your Sales Copy Must Have an Exact Target
Content & StrategyBefore you write a word of sales copy for your next marketing campaign, you must know who your exact target is. In fact, creating a thorough description of your target audience is essential.The reason? Because your target audience may not…

How I Transitioned From Being A Successful Teacher To A Successful Copywriter
Content & Strategy Copywriting SkillsWhat do teachers do when they burn out from the turmoil of public education? Despite what many kindergartners believe, teachers don’t live at school. They have to pay rent and eat like regular people.I taught elementary school for…
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Bo
Danish copywriter
Lives in Helsingør, Denmark
With over 25 years of experience, there's hardly a challenge I haven't put into words. I have worked across many different industries and always... Read more
AutomotiveBusinessRetailTelecoms
Anja
Serbian copywriter
Lives in Belgrade, Serbia
I base my everyday existence on the power of words. 15 years in journalism, proudly based on artistic and phenomenological stories, made me... Read more
Joe
English Copywriter
Lives in London, United Kingdom
For 20 years I’ve worked at highly respected ad agencies, creating memorable, award-winning work for brands such as Nike, Coca-Cola, HSBC, Honda,... Read more
Food and Drink
Vanessa
English copywriter
Lives in Amsterdam, Netherlands
Storyteller. Conceptual thinker. Brand activist. Strategic tinkerer. Dreamer. Drawer. Doer. Maker… All-in-one hybrid creative.Copywriter on... Read more
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