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Are You Making These 3 Mistakes With Email Pitches?

I’ve received my share of email pitches from various service providers. It's amazing how many keep making the same mistakes over and over again. For example, I once received the following from a web design firm: Hi Mary, (Note: I use…
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How I Accidentally Became a Public Speaker

At times, simply taking opportunities that life gives you can open doors you might not have thought possible. This can be particularly true when it comes to creating content. First, you might simply want to understand something more clearly,…
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How To Grow Your Website With Data

Small business owners stay small for a reason. Some choose to stay small and others make decisions which hinder their growth. Probably one of the biggest mistakes you can make online is avoid using data to grow your website. A lot of small…
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How To Build a Great Site On a Small Budget

One of the biggest challenges a lot of small business owners face is how to build a great website while only having a tiny budget. The good news is that you can get a good website built for a small amount; however, in order to do that, you need…
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3 Ideas To Engage Your Email List

A common problem many email marketers have is being able to activate their audience—to fully get them engaged in what they are doing. Yes, the final goal might be to land a sale, but having an active readership can do wonders for your bottom…
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HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here. I don’t believe in writer’s block. This…
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THE IMPORTANCE OF WRITING VISUALLY

To some, the title of this blog appears as something of an oxymoron. “Visuals?” I hear you cry. “I’m a writer. I paint with words, not images!” It’s true that every writer is different in both style and approach, but what is…
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WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?” Internally, I’ve wrestled with this question for many years. It…
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The Good, the Bad and the Lazy of Advertising

Advertising has been declared dead so many times that if I had a penny everyone organised its funeral I wouldn’t still have to work in it. But, here I am, still trying to make better work than I did before, because that is how I was raised. I…

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