How to be a copywriter

changing-business-life-copywriter-collective

How to Become a Master Copywriter in One Year!

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft.There’s always something new to learn,…

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How to deal with stress as a freelancer

Copywriting Skills

How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…

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The Secret to Marketing is Irresistible Copywriting

Content & Strategy

It should be no surprise that modern day business success is still a consequence of traditional marketing methods.These days, if you want to generate a lot of leads – especially b2b leads, you have to be an inbound marketing pro. What…

copywriting-encounters-inevitable-copywriter-collective

There’s Copywriting in my Underwear – ‘Copywriting Encounters Inevitable’

Content & Strategy Copywriting Skills

The presence of copywritingWherever you fix your gaze it’s inevitable that you will come across copywriting in one of its many varying forms.Advertising billboards, discarded packaging as you enjoy a leisurely stroll through your…

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4 Steps to Writing Content that Makes “Selling” a Breeze (even if you offer woo-woo stuff)

Content & Strategy Copywriting Skills

If your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list…

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Copywriters, own your copy.

Content & Strategy Copywriting Skills

A good copywriter will put their heart and soul into every piece copy they write — often spending hours crafting each paragraph and sentence and making sure every word is in perfect harmony with its brethren.But it shouldn't end there,…

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Can we still call ourselves copywriters?

Content & Strategy Copywriting Skills

For some time now I've asked myself if the title of copywriter suits the kind of work I do.I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The…

must-know-succeed-inside-sales-copywriter-collective

11 Things You Must Know to Succeed With Inside Sales

Advertising

I take dozens of consultation calls for cold email critiques and inside sales consulting every week.Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is…

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For Solopreneurs: How to Deal With Rejection

Freelancing

Rejection is part of doing business in a highly competitive world. If you're offering a product or service that others are offering, it's obvious that there can be only one... winner.But sometimes it's easy to take rejection personally,…