How to be a copywriter

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Beyond The Content Tipping Point

It is said that the greatest barrier to change is a closed mind. This is very true in content marketing, although the greatest obstacle to progress in this most fashionable of marketing disciplines is not intolerance or stubbornness, but inherent…

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3 Essential Components for Blog Posts that Convert

I first started blogging as an effort to support my online marketing effort. I knew “content marketing” is huge, yet I had NO idea where to begin… I couldn’t even figure out what to write about! My first post (published about 4…

How to Get the Biggest Bang for Your Guest Blogging Bucks – 3 Criteria To Find the Right Blogs

Content & Strategy

Yippee! I just got invited to be interviewed on the Women Entrepreneur Radio and the Screw the 9 – 5 podcast! I will be sharing some pretty new insights that have come to me lately, on “Why the Guru Systems Are Not Working For You” and…

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3 Steps To Generating a Never-Ending Flow of Blog Post Ideas

Content & Strategy

The fear of running out of “stuff to write about” haunts many who are getting their feet wet in the blogosphere. (Of course, the “pros” experience “writer’s block” too, they just developed the muscles to keep at it.) How can…

Why Use a Copywriter

Content & Strategy

Summary: Today’s most successful marketers discovered how to get traction in their business growth by hiring out their copywriting. For some business owners, creating marketing messages is easy and profitable. If that’s you, chances…

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How to increase your website conversion rates by 200%

Copywriting Skills

200% website conversion rate increase. What web master doesn't want a 200% increase in conversion rates? Good news. It's possible. Your company website, no matter the industry, can increase its conversions by 200% with a little change here…

What’s Your Emotional Brand?

Branding

I’m reading The Dream Society, the 1999 futurist essay by Rolf Jensen of the Copenhagen Institute of Futures Studies. It bears the subtitle “How the Coming Shift from Information to Imagination Will Transform Your Business," and it’s…

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Your Copywriting Education Won’t Be Complete Until You Read This Book (And It Isn’t Even About Copywriting)

Content & Strategy Copywriting Skills

Ever heard this quote: “Talk to someone about themselves and they’ll listen for hours.” Dale Carnegie wrote that in his 1937 classic, How to Win Friends & Influence People. Almost eight decades later, his words still ring true…

Many businesses can benefit from hiring a freelance copywriter.

Freelancing

You might think the only people who really need to hire copywriters would be advertising agencies. At least, that's where you see them show up on the TV shows (think Mad Men...) And publishers tend to hire copywriters to sell newsletter subscriptions.…