copywriter-collective

How to be a copywriter

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7 ways copywriting can influence people

I draw upon my professional experience to advise the current BA students I’m lecturing, but I decided to switch places recently and become a student for the day myself in order to brush up on writing skills. I attended a refresher course in…
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Beyond The Content Tipping Point

It is said that the greatest barrier to change is a closed mind. This is very true in content marketing, although the greatest obstacle to progress in this most fashionable of marketing disciplines is not intolerance or stubbornness, but inherent…
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3 Essential Components for Blog Posts that Convert

I first started blogging as an effort to support my online marketing effort. I knew “content marketing” is huge, yet I had NO idea where to begin… I couldn’t even figure out what to write about! My first post (published about 4…
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How to Get the Biggest Bang for Your Guest Blogging Bucks – 3 Criteria To Find the Right Blogs

Yippee! I just got invited to be interviewed on the Women Entrepreneur Radio and the Screw the 9 – 5 podcast! I will be sharing some pretty new insights that have come to me lately, on “Why the Guru Systems Are Not Working For You” and…
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3 Steps To Generating a Never-Ending Flow of Blog Post Ideas

The fear of running out of “stuff to write about” haunts many who are getting their feet wet in the blogosphere. (Of course, the “pros” experience “writer’s block” too, they just developed the muscles to keep at it.) How can…
why-use-copywriter-collective

Why Use a Copywriter

Summary: Today’s most successful marketers discovered how to get traction in their business growth by hiring out their copywriting. For some business owners, creating marketing messages is easy and profitable. If that’s you, chances…
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How to increase your website conversion rates by 200%

200% website conversion rate increase. What web master doesn't want a 200% increase in conversion rates? Good news. It's possible. Your company website, no matter the industry, can increase its conversions by 200% with a little change here…
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What’s Your Emotional Brand?

I’m reading The Dream Society, the 1999 futurist essay by Rolf Jensen of the Copenhagen Institute of Futures Studies. It bears the subtitle “How the Coming Shift from Information to Imagination Will Transform Your Business," and it’s…
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Your Copywriting Education Won’t Be Complete Until You Read This Book (And It Isn’t Even About Copywriting)

Ever heard this quote: “Talk to someone about themselves and they’ll listen for hours.” Dale Carnegie wrote that in his 1937 classic, How to Win Friends & Influence People. Almost eight decades later, his words still ring true…

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