How to be a copywriter
Can we still call ourselves copywriters?
Content & Strategy Copywriting SkillsFor some time now I've asked myself if the title of copywriter suits the kind of work I do.I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The latter…
11 Things You Must Know to Succeed With Inside Sales
AdvertisingI take dozens of consultation calls for cold email critiques and inside sales consulting every week.Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is…
For Solopreneurs: How to Deal With Rejection
FreelancingRejection is part of doing business in a highly competitive world. If you're offering a product or service that others are offering, it's obvious that there can be only one... winner.But sometimes it's easy to take rejection personally,…
Are You Making These 3 Mistakes With Email Pitches?
Work HabitsI’ve received my share of emails from various service providers. It's amazing how many keep making the same mistakes over and over again.For example, I once received the following from a web design firm:Hi Mary, (Note: I use Mary…
How I Accidentally Became a Public Speaker
FreelancingAt times, simply taking opportunities that life gives you can open doors you might not have thought possible. This can be particularly true when it comes to creating content. First, you might simply want to understand something more clearly,…
How To Grow Your Website With Data
Copywriting SkillsSmall business owners stay small for a reason. Some choose to stay small and others make decisions which hinder their growth. Probably one of the biggest mistakes you can make online is avoid using data to grow your website.A lot of small…
How To Build a Great Site On a Small Budget
AdvertisingOne of the biggest challenges a lot of small business owners face is how to build a great website while only having a tiny budget. The good news is that you can get a good website built for a small amount; however, in order to do that, you need…
3 Ideas To Engage Your Email List
Work HabitsA common problem many email marketers have is being able to activate their audience—to fully get them engaged in what they are doing. Yes, the final goal might be to land a sale, but having an active readership can do wonders for your bottom…
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