copywriter-collective

How to be a copywriter

creative-brief-copywriter-collective

Why the creative brief is so important

Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
writing-landing-pages-copywriter-collective

Five top tips for writing landing pages

The landing page. It’s one of the most important pages that you will work on for any website. It can determine how long a customer will stay on the site and even how popular it will be. For the visitor, landing pages are a gateway to the information,…
long-copy-not-forgotten-copywriter-collective

Long copy ads: gone but not forgotten

Of course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…
dutch-copywriter-collective

After 10 years in Holland, we’re finally the Dutch Copywriter Collective

That's right, after 10 years operating in the Netherlands we finally have a new Dutch language website. We began life in Amsterdam representing English copywriters in the Netherlands, then across Europe. And not soon after we added Dutch copywriters…
get-paid-freelancer-copywriter-collective

How to get paid as a freelance writer

The problem with being a freelance writer or copywriter often lies not in getting the work, or doing the work, but in getting paid for the work. Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like…
hire-website-builder-copywriter-collective

Freelance website builder: special offer – 50% off for Collective members

Is your website behind the times? Chances are it is. The web changes so quickly that it's out-of-date as soon as it's online. It's also hard to keep it up-to-date with new work. You need an easy to use website that you don't need a degree in…
freelance-profile-copwyriter-collective

Freelancer profile: is it as good as it can be?

Dear member, The new website is now live and we need you to do a final check to ensure it's completed and then share share share! We are all busy, but half a day's work at the start of the year ensuring your freelancer profile looks good and…
logo-copywriter-collective

New company name: The Copywriter Collective

After 10 years as 'The Collective of International Advertising Creatives', we have decided to start 2013 by changing our name to 'The Copywriter Collective'. It's a small change but one we feel necessary to strengthen our brand and differentiate…
plan-freelancer-vacation-copywriter-collective

Freelancer vacation: The best times for freelancers to go on vacation

As a freelancer, you're often caught in a catch 22 situation when it comes to vacation time: You can go on holiday anytime you like (friends think you're on a permanent holiday), but you're worried about going away, because you might miss out…

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