How to be a copywriter
The joy of being a freelance copywriter
Freelancing Work HabitsBecoming a freelance copywriter can be a daunting step. You must give up the security of a steady job and generate your own income. The benefits though, outweigh the risk 100-1. You can set your own schedule. You can say yes or no to work. You’ll…
The secrets to being an online copywriter: Writing to get read
Content & Strategy Copywriting SkillsDo people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it's an important question. Don Seidenberg, an American freelance copywriter in Amsterdam, is one of The Collective's online copywriter…
SEO copywriting tips. Or: how to build a website that doesn’t bounce
SEOIf you're a freelance copywriter, art director or designer, your website is your shop. The more people that walk past the better. But you really want people to come in the shop, and walk to the back of the shop where the register is. That means…
SEO advice for copywriters – What every freelancer should know before hiring an SEO
Freelancing SEOAs you probably know, hiring a SEO company or specialist to optimize your website can be a difficult and nerve wracking experience. There are 1000s out there and how do you pick one? How can you be sure they're going to do a job? Now you know…
5 SEO essentials for your website
SEOBefore you start different SEO services and techniques, check five SEO essentials on your website right now.
Record your ranking in these categories - just as you would measure your weight before you start a diet - and see whether they go up…
What are the 4 most common SEO mistakes?
SEODesigners are supposed to be communication experts, but as with the mechanic’s car and the gardener’s garden, their own websites and Google ranking often leaves a lot to be desired. Paul Robbins, a SEO specialist at Inbound Interactive in…
Round-table discussion or charity work
NewsDear freelancers, we have narrowed our anniversary celebration ideas down to two... we could do one or both depending on you. What are your thoughts? Would you participate in either?OPTION A: Round-table discussion
Fraser suggested a…
10 years with the best English copywriters
NewsThe Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative…
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