copywriter-collective

How to be a copywriter

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Why You Should Fire Some Customers

This week I spoke to a new client who contacted me through the EAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she…
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How to Make Boooring Blog Posts Engaging, Interesting, and Fun

Imagine writing a tutorial-style blog post. You explain a series of important steps. You edit until your voice sounds dynamic. You tighten your text. But you’re still worried. Because your post isn’t exactly sparkling. It’s…
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Dream teams, now you can hire creative + copywriter teams from Copywriter Collective

Sometimes you need more than just copy or just art direction. You need the full package: a whole creative team. That’s why Copywriter Collective is now offering just that. We’ve invited some incredibly talented creative dream teams to…
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Thinking of becoming a freelance copywriter?

Some years ago, I was out for dinner with all parents at my son’s school. One mother I didn’t know asked what I did. When I replied, she responded, “How lovely to have a hobby like that.” Reader, I was not amused. Are you thinking…
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Like a Virgin – Is Your Marketing As Fresh As Madonna’s?

‘Touched for the very first time’ Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding…
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The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing. Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
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Is a copywriter the missing link in your marketing chain?

Hire a copywriter on a monthly basis: Save money and get better results No company would hire an accountant on an ad hoc basis, or get a different one every month to do their accounts. So why should it be different with copywriting? If you…
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How Copywriters Should Conduct Client Interviews

As a freelance copywriter you will, at some point in your career, have to interview a client. Here's how you do it: how to conduct client interviews Ideally, you’ll be doing it a lot, as it is by far the best way to get the information…
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How a Copywriter Understands What You Want (and your customers)

Before I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something. Being a copywriter is…

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