How to be a copywriter

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Occupational Hazards 1: Pun Tourettes

In the first in a series exploring an advertising creative’s occupational hazards: Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)…So, as we know, punning is universally outlawed when writing copy. However,…

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How to Update Your Website In Less Than An Hour

Find it difficult finding time to update your website? When was the last time you did it?Yesterday? Last week? Last month? Last year?Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…

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Three places that want your creativity when your ad agency doesn’t

Agency Life Work Habits

Congrats! You’ve made it! Your business card finally reads “Copywriter” underneath your name. That’s great! Because starting now, you can immerse yourself in the thing you do best – creativity – AND get paid for it. What more could…

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Four Obvious Things About Running A Copywriting Business

Content & Strategy

You're really incredibly creative, I promise.Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…

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Interviewing: The Difference Between Right and Right

Freelancing

We’re always taught how to say the right things at a job interview:“I have wanted to work at your company for as long as I can remember.”“I am deeply interested in [insert company specialty here]. “I am freelancing…

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The #1 mistake most creative freelancers make

Freelancing

The #1 mistake most creative freelancers makeIf you think freelancing is just about hard work and dedication, you are sadly mistaken, my friend. It’s a mistake most creative freelancers make.Don’t get me wrong. There are a lot of…

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Music while you work: What Copywriter Collective writer’s listen to when working

Content & Strategy

As any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…

You can’t be a copywriter unless you’ve worked in advertising—or can you?

Content & Strategy

By Gary WalderCan you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand.For example, Wikipedia states that a copywriter…

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Translation? No thanks! International campaigns work better with transcreation.

News

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work…