copywriter-collective

How to be a copywriter

thoughts-into-writing-copywriter-collective

How to help your brain transform thoughts into writing

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…
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Which comes first: design or content?

This is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of course, neither. Many people immediately think of design when they’re looking to create a piece…
google-search-work-copywriter-collective

How Does Google Search Work? My Secret Traffic Hack Revealed

So you want to rank on Google? Well before Google you can rank you, it has to find you first. Or I should say, it has to find your content first. So how does Google search work? Search engines not only rank your pages, they also crawl and…
fire-customers-copywriter-collective

Why You Should Fire Some Customers

This week I spoke to a new client who contacted me through the EAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she…
make-boring-posts-engaging-copywriter-collective

How to Make Boooring Blog Posts Engaging, Interesting, and Fun

Imagine writing a tutorial-style blog post. You explain a series of important steps. You edit until your voice sounds dynamic. You tighten your text. But you’re still worried. Because your post isn’t exactly sparkling. It’s…
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Dream teams, now you can hire creative + copywriter teams from Copywriter Collective

Sometimes you need more than just copy or just art direction. You need the full package: a whole creative team. That’s why Copywriter Collective is now offering just that. We’ve invited some incredibly talented creative dream teams to…
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Thinking of becoming a freelance copywriter?

Some years ago, I was out for dinner with all parents at my son’s school. One mother I didn’t know asked what I did. When I replied, she responded, “How lovely to have a hobby like that.” Reader, I was not amused. Are you thinking…
fresh-marketing-copywriter-collective

Like a Virgin – Is Your Marketing As Fresh As Madonna’s?

‘Touched for the very first time’ Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding…
writing-power-copywriter-collective

The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing. Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…

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