How to be a copywriter
Like a Virgin – Is Your Marketing As Fresh As Madonna’s?
Content & Strategy‘Touched for the very first time’Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle.
Learn from the branding…
The Power of Simple Writing
Content & StrategyThe art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing.Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
Is a copywriter the missing link in your marketing chain?
NewsHire a copywriter on a monthly basis: Save money and get better results
No company would hire an accountant on an ad hoc basis, or get a different one every month to do their accounts. So why should it be different with copywriting? If you…
How Copywriters Should Conduct Client Interviews
Work HabitsAs a freelance copywriter you will, at some point in your career, have to interview a client.
Here's how you do it: how to conduct client interviews
Ideally, you’ll be doing it a lot, as it is by far the best way to get the information…
How a Copywriter Understands What You Want (and your customers)
Content & StrategyBefore I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something.Being a copywriter is…
We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’
Content & Strategy Copywriting SkillsDoes your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there.
Too…
ABCs of Copywriting
Content & Strategy Copywriting SkillsIf your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding.
Here's…
5 Reasons Why Your Website Copy Stinks (and How to Fix It)
Copywriting SkillsYour website copy content smells like last week’s fish.
It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it.
But don’t worry, you’re not alone. Millions of businesses around the world are making…
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