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How to be a copywriter

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How to tell if your copywriting isn’t working

I rarely like to write about the negatives of life, but once in a while it makes sense to warn people about the potential pitfalls in their copywriting, rather than handing over a list of tips. So without further ado, here are three copywriting…
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Nike v Adidas: the battle of the boots

The Nike v Adidas rivalry always intensifies ahead of a World Cup, and this year has been no exception. A little known fact (and perhaps one for the conspiracy theorists out there) is that the last four finals have seen a Nike team play against…
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Copywriting Tips – The Gunning Fog Index

One of the first lessons in business copywriting is learning how to write for the reader. You wouldn’t expect to find the same type of words used for an aircraft manual, a recipe book, an online shop, and a sales email, because the audiences…
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Freelance writers can’t work 100% every day – At Least I Can’t

I didn’t sleep much last night. Who knows why. My mom used to call sleepless nights ‘white’ nights – I’ve never known why. This morning my head is full of fluff. I don’t really want to write. What I want to do is have the writing…
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How to find inspiration for tastier copy

Is your inspiration cupboard bare? Business copywriter and creative thinker, Joanna Brown, offers a few ideas on how to get going with even the driest of topics. Help! I’ve got 25 words in which to sell laminate flooring - where do…
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3 Simple ways to engage your readers and keep them reading (er…scanning)

You’ve failed. You’ve already lost their attention. You can never get them back. You lose. They’ve gone to somebody else’s website. What to do? I hate to break it to you but this happens every single day. Someone found…
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3 tricks to entice busy people to read your content … word-by-word

The odds are against us. As bloggers we don’t seem to have much chance. People rarely read web pages word-by-word. You know that, don’t you? On the average Web page, users have time to read at most 28% of the words during an…
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Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned

Does your email marketing attract attention to the last word? I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m…
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A Lazy Girl’s guide to landing page copy that woos web visitors

Tut-tut. Conversion rate optimization. A/B testing. Heatmaps. Writing copy that converts. Do we really need to? As a business owner, you have a lot of other things to do. Yep, of course you’d like more email subscribers. More sales.…

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