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How to be a copywriter

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Copywriters Are Becoming Conversation Designers. Why the Script Is the New Brief.

Copywriting didn’t evolve because brands wanted richer storytelling. It evolved because static writing started to fail in live environments. For decades, copy assumed compliance. You wrote a message, a user read it, and the exchange ended.…

From Prompt to Poetry: The Art of Writing with AI

AI didn’t turn everyone into a professional copywriter overnight. It turned writing into a thinking problem. That distinction comes up often at the Copywriter Collective water cooler, and for good reason. Most of the current noise around writing…
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The Age of Errors in Copywriting: Is Bad Grammar Becoming the New Luxury?

At Copywriter Collective, we spend a lot of time circling one uncomfortable truth: technically “good” copy is getting easier, and genuinely human writing is getting rarer. One minute it’s AI-polished brand copy, the next it’s a slightly…
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Copywriter of the Week : Gary

Introducing our copywriter of the week, Gary... I owe my career in advertising to Iron Maiden. Yes, that Iron Maiden: the long-haired, leather-clad rock band famed for The Number of the Beast and the scary animatronic mascot that graces their…
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AI Summaries Are Stealing Your Clicks: How to Stay Visible

At Copywriter Collective, we tend to follow where copy actually breaks, not where the industry pretends everything is fine. Some articles dissect tone of voice, others pull apart AI-written garbage, others look at search, platforms, and the…
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Boosting Creativity and Reducing Mental Clutter: A Guide for Creatives

Creative professionals thrive on fresh ideas and clear focus. Yet in our hyper-connected world, it is easy to feel mentally cluttered, distracted, or stuck in a rut. This guide presents five practical, research-backed strategies to boost creativity…
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The Ultimate Event Copywriting Guide for 2025

Event copywriting is the well-balanced act between marketing an event and engaging your attendees. It’s the words you plop onto your brand’s or client’s website on the event page, the follow-up emails, the socials, and every other word…

Storytelling Marketing: What Is It and How It Works?

Storytelling is a part of old, traditional marketing. It has been around since its early days. Still, its biggest rise took place in the digital age. It particularly gained momentum with the growth of social media and content marketing. Why?…
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Controversial Copywriting: When Brands Get It Wrong

In case you missed it, the internet spiraled last week. It wasn’t because of a Coldplay kiss-cam, nor was it to do with the genocide. The internet went into turmoil over a pair of jeans. Why Copywriting Still Holds Power in Marketing Campaigns Words…

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