I’m Martin, I specialise in arts, culture and travel writing. I’ve been writing for more than 10 years across such brands as Sotheby’s, VisitBritain, British Airways, EasyJet, and Emirates Airlines. I’m an expert at making words matter and creating copy and content that boosts sales, increases click through rates, improves conversion, and builds audiences. Most recently, my work for Sotheby’s has involved writing and editing articles, interviews with artists, collectors and influences, as well as concepting, short copy, brand pages, and tone of voice for auction campaigns, with products ranging from works by Picasso and Hockney to watches by Rolex and Patek Philippe.
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