Creative Insights

Creative thinking from the world’s leading copywriters

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How to Edit A Client’s Website In Your Browser

Edit Web Copy Direct on a Client’s Website. Explaining how you might improve the copy on a client’s website, showing a piece of highly polished web content in a Word doc or providing a new copy style for a website rewrite is all very…
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Should beginner freelancers work for free?

‘Should I work for free?’ It’s a question that plagues many beginner freelancers just starting out in their career. And it’s a good question. In a world that pushes the inexperienced towards internships and working for ‘exposure’,…
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Love in Every Line: The Magic of Copywriting in Wedding Planning

There are many elements to consider when organizing a wedding. From selecting the perfect venue to choosing the right flowers, every aspect plays a crucial role in creating a memorable and magical experience for the couple and their guests.…
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From Clicks to Customers: Mastering Copy Optimization for Digital Marketing

How’s your digital marketing strategy? Is it still working? If it is, you and your marketing team deserve to be congratulated for a job well done. But if it isn’t, you might need to look into your marketing copy. It refers to written or…
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7 copywriting tips for luxury products

I wanted a copywriting primer on selling luxury consumer packaged goods for a client, so figured I’d share these copy writing secrets. Here goes: 1. Affluent buyers still love bargains. They may have gotten their money by being frugal,…
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Navigating the Freelance Landscape: A Comprehensive Guide to Protecting Your Rights

In today's interconnected sphere of technology, freelancing unveils a universe of endless possibilities for those seeking independence, flexibility, and a platform to showcase their talents. However, while freelancing offers numerous advantages,…
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Beyond Page Views: Advanced Methods for Measuring Content Performance

When we speak of quality content in marketing, we usually refer to content that is useful to the readers, but also optimized and easy to comprehend. Pageviews have long been the key metric for measuring content performance. However, as the digital…
Ai and Batch processing how they can makeover a digital mowrkplace copywriter-collective

AI and Batch Processing: How They Can Makeover a Digital Workplace

2023 is the year of remote and digital working. What does that mean? It means that more people are using computers. In turn, more businesses are therefore having to invest in technological upgrades to keep their teams and workplaces organized.…
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What’s a Junior Copywriter?

You’ve seen an ad for a Junior Copywriter. And you’re wondering what, exactly, that is. So let’s shine some light on it for you by looking at it in two halves: ‘Junior’ and ‘Copywriter’. I’m going to do ‘Copywriter’…

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