Creative Insights

Creative thinking from the world’s leading copywriters

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How to use a nudge in your email marketing strategy

Tigger bounces piglet. Tigger is neither subtle nor gentle and it leaves poor piglet feeling baffled and overwhelmed. A nudge empowers where a bounce leaves no free will. This is especially true when it comes to email marketing strategy. To…
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What you can learn from Charles Darwin

“It’s not the strongest creative content that survives, nor the most intelligent. It is the one that is most adaptable to change.” Charles Darwin may very well be the most quoted person of the past 150 years. So, what’s the big deal?…
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5 Must-Haves of A Good SEO Agency

SEO increases a modern business’s website visibility, rankings, web traffic, authority, and visitor experience. These aspects will improve a company’s brand awareness and purchase intention. Since SEO is becoming a must in today’s digital…
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Latest Tech You Need as a Freelance Worker

In today's rapidly evolving digital landscape, freelancing has emerged as a preferred and viable mode of work for countless professionals seeking autonomy, flexibility, and the opportunity to pursue their passions. As the freelance workforce…
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What Every Copywriter Needs For A Good Work Set-Up

A well-equipped and organized workspace is crucial for copywriters to thrive in their creative endeavours and produce high-quality content. Creating an environment that encourages focus, creativity, and productivity can significantly impact…
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The Freelancer’s Guide to Picking the Best Internet Provider

Freelancing offers a remarkable world of flexibility, but it also comes with its unique challenges. Among the most pressing is ensuring a reliable internet connection. In an age where most freelance jobs rely heavily on online communication…
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The Pizza Slice Approach to Great Sales Copy

I’ve recently started working on a personal writing project. This can be tough for me to do because I always have a lot of copywriting projects going, along with other content that needs to be written for my business. So how do I fit this…
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Are we witnessing a new wave of illiterate copywriters?

I came across an uncomfortable Twitter thread recently. (Yes, I may be a little late to the party, but I can’t stop thinking about what I had witnessed.) For context, a number of copywriters have been sharing brand campaigns and highlighting…
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Six Easy Ways to Write a Strong Sales Letter Lead

What’s the purpose of the headline? That’s right…to grab your reader’s attention. Without that, there’s no point in wasting time on the remainder of your sales letter or other copy. However, once you’ve mastered how to create…

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