
Balancing the heavy with the easy
Work HabitsOne of the main reasons creative work is challenging – apart from lousy briefs – is because it’s cerebral. It gets especially challenging when you work on your own (like the folk here) and also live by yourself (as I do). How then do you…

6 tips for maintaining your health with an ever-changing freelance schedule
Work HabitsA few tips to help maintain good mental, emotional and physical health for a freelancer with an ever-changing schedule. Five years strong and I would like to think that I’m pretty accustomed to the roller-coaster schedule that…

Brain Dumps, Prioritization And Productivity: A Beginner’s Guide To Getting Things Done
Work HabitsI’ve been thinking a lot about my plans for the coming months and the start of the new year. There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales…

Crappy Music and Caffeine for Better Content Writing
Content & Strategy Work HabitsI wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…

5 useful public speaking tools
Work HabitsI get you. Hands sweating, accelerated heartbeat, walking around in circles while repeating every word of your speech over and over again, body trembling, and I could keep going. These are the usual symptoms when you are about to speak in…

How Well Do You Know Your Ideal Client?
Work HabitsFrom my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be. It’s crucial that every business whole-heartedly…

Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…
Work HabitsYou adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words). 1. Emotionally engage To…

6 Ways to Make Working From Home Work for Your Business
Freelancing Work HabitsAs more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too,…

6 Lessons From A Copywriter Intern’s First 6 Days
Agency Life Work HabitsHey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload. As a self-taught creative hailing from biz school,…

To Do or Not to Do: When Do We Walk Away from Customers?
Work HabitsIn business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision…

Are You Micromanaging Your Copywriter?
Work HabitsI recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they…

Building Great Rapport With a “Thank you”!
Work HabitsA simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…
