Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

turn-features-into-benefits-copywriter-collective

3 Easy Ways to Turn Features into Benefits

Turn features into benefits…it’s the direct-response industry’s best-kept secret for boosting sales.In fact, marketers who write about the deeper benefits sell more product and services. Why Features Aren’t Enough When it comes…
the-essential-guide-to-launching-a-home-based-copywriting-career-copywriter-collective

The Essential Guide to Launching a Home-Based Copywriting Career

Freelance copywriting from the comfort of your home is a journey filled with creativity, independence, and endless opportunities to learn and grow. But before you get started, it’s essential to understand what it takes to succeed. In this…
portfolio-networking-strategy-copywriter-collective

Improving Your Portfolio and Networking Strategies as a Copywriter

Copywriting can be a wonderful career, and many businesses will require your services. While getting employment as a copywriter with a company can be a stable career option, there is also the opportunity to become a successful freelance copywriter…
copywriting-quote-experience-copywriter-collective

How to quote for copywriting: My experience is your shortcut!

Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen).Then, they ask, how much will it cost?THUNK. You crash back to reality, and your stomach fills with…
how-automation-streamlines-efficiency-and-creativity-in-copywriting-businesses-copywriter-collective

How Automation Streamlines Efficiency and Creativity in Copywriting Businesses

In today's fast-paced digital landscape, copywriting businesses face the challenge of delivering compelling content while meeting tight deadlines. The ever-increasing demand for high-quality, engaging copy necessitates a strategic approach to…
edit-client-website-browser-copywriter-collective

How to Edit A Client’s Website In Your Browser

Edit Web Copy Direct on a Client’s Website. Explaining how you might improve the copy on a client’s website, showing a piece of highly polished web content in a Word doc or providing a new copy style for a website rewrite is all very…
love-in-every-line-the-magic-of-copywriting-in-wedding-planning-copywriter-collective

Love in Every Line: The Magic of Copywriting in Wedding Planning

There are many elements to consider when organizing a wedding. From selecting the perfect venue to choosing the right flowers, every aspect plays a crucial role in creating a memorable and magical experience for the couple and their guests.…
from-clicks-to-customers-mastering-copy-optimization-for-digital-marketing-copywriter-collective

From Clicks to Customers: Mastering Copy Optimization for Digital Marketing

How’s your digital marketing strategy? Is it still working? If it is, you and your marketing team deserve to be congratulated for a job well done. But if it isn’t, you might need to look into your marketing copy. It refers to written or…
tips-luxury-products-copywriter-collective

7 copywriting tips for luxury products

I wanted a copywriting primer on selling luxury consumer packaged goods for a client, so figured I’d share these copy writing secrets. Here goes:1. Affluent buyers still love bargains. They may have gotten their money by being frugal,…
navigating-the-freelance-landscape-comprehensive-guide-to-protecting-your-rights-copywriter-collective

Navigating the Freelance Landscape: A Comprehensive Guide to Protecting Your Rights

In today's interconnected sphere of technology, freelancing unveils a universe of endless possibilities for those seeking independence, flexibility, and a platform to showcase their talents. However, while freelancing offers numerous advantages,…
beyond-page-views-advanced-methods-for-measuring-content-performance-copywriter-collective

Beyond Page Views: Advanced Methods for Measuring Content Performance

When we speak of quality content in marketing, we usually refer to content that is useful to the readers, but also optimized and easy to comprehend. Pageviews have long been the key metric for measuring content performance. However, as the digital…
Ai and Batch processing how they can makeover a digital mowrkplace copywriter-collective

AI and Batch Processing: How They Can Makeover a Digital Workplace

2023 is the year of remote and digital working. What does that mean? It means that more people are using computers. In turn, more businesses are therefore having to invest in technological upgrades to keep their teams and workplaces organized.…