Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

copywriting-dos-copywriter-collective

Copywriting do’s and don’ts (Pt I – the do’s)

Sometimes the things you see in print just make you cringe! How did the copywriter get away with that? What were they thinking.So here's part one of 'Copywriting do's and don'ts'. Let's start with some things you've just got to do. 1.…
normal-tips-freelance-copywriter-collective

Not the normal tips for being a freelance copywriter

Maybe it’s the economy but there’s been a lot more interest in the idea of making money as a freelance copywriter over the last year or so. While being a successful freelancer isn’t something you can learn completely from a €5 ebook,…
charity-advertising-copywriter-collective

Thinking outside the (charity) box

Practically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement. The charity advertising gets memorable, visible work, raising…
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How to write a press release

Some writers groan a bit when faced with a press release to write. Is this what I got into copywriting for? Shouldn’t I be away on a Tahitian island doing a photoshoot for some ad what I wrote? Welcome to the real world! Press releases are…
writing-press-ads-copywriter-collective

Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing…
creative-brief-copywriter-collective

Why the creative brief is so important

Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
writing-landing-pages-copywriter-collective

Five top tips for writing landing pages

The landing page. It’s one of the most important pages that you will work on for any website. It can determine how long a customer will stay on the site and even how popular it will be. For the visitor, landing pages are a gateway to the information,…
long-copy-not-forgotten-copywriter-collective

Long copy ads: gone but not forgotten

Of course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…
transcreation-insiders-guide-copywriting-copywriter-collective

An insider’s guide to: transcreation

In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…
insiders-guide-copywriting-copywriter-collective

An insider’s guide to: copywriting

In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these…
online-copywriter-collective

The secrets to being an online copywriter: Writing to get read

Do people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it's an important question. Don Seidenberg, an American freelance copywriter in Amsterdam, is one of The Collective's online copywriter…