
Why is branding so important?
BrandingAt the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company.Because what…

Brand activation – wherever, whenever, however
BrandingFlash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…

Secret branding advice they don’t teach in business school
BrandingWhile branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it.As you advertise and interact with customers, you are creating an understanding…

Original, Unique and Duplicate Content… Why still the confusion?
Content & StrategyListen up. This is simple so I’m going to keep it short. There’s still a lot of confusion among writers when it comes to multiple copies of their work (i.e. blog post) circulating around the internet.Despite excellent technical articles,…

Why is advertising in Russia so uncreative?
AdvertisingWhat makes it so bad?
Russia is a huge developing market and it's experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow - and you will easily feel this rush, this flow of free money everywhere. Advertising…

Why advertising sucks
AdvertisingLet’s face it. Advertising sucks.Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…

Copywriting do’s and don’ts (Pt II – the don’ts)
Content & Strategy Copywriting SkillsIn the second part of our 'Copywriting do's and don'ts' here, rather predictably, are five copywriting don'ts. Actually there are six (which ironically probably breaks the most important rule: Follow the brief! Oh well, rules are there to be…

Copywriting do’s and don’ts (Pt I – the do’s)
Advertising Content & StrategySometimes the things you see in print just make you cringe! How did the copywriter get away with that? What were they thinking.So here's part one of 'Copywriting do's and don'ts'. Let's start with some things you've just got to do.
1.…

Not the normal tips for being a freelance copywriter
Copywriting Skills Freelancing Work HabitsMaybe it’s the economy but there’s been a lot more interest in the idea of making money as a freelance copywriter over the last year or so. While being a successful freelancer isn’t something you can learn completely from a €5 ebook,…

Thinking outside the (charity) box
AdvertisingPractically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement.
The charity advertising gets memorable, visible work, raising…

How to write a press release
Copywriting SkillsSome writers groan a bit when faced with a press release to write. Is this what I got into copywriting for? Shouldn’t I be away on a Tahitian island doing a photoshoot for some ad what I wrote? Welcome to the real world! Press releases are…

Writing ads
Advertising Copywriting SkillsThe great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are.
For the newbie copywriter, here are a few basics about writing…