Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

know-audience-copywriter-collective

Why You Don’t Know Your Audience as Well as You Think

Before I begin writing content, one of the first questions I ask my clients is, “Who is your target audience?”For some reason, it usually stumps them, or the answer I receive is incomplete.I talk all the time about writing for people,…
public-perception-general-mills-copywriter-collective

Public perception – How General Mills Shot Itself in the Foot Over and Over

The New York Times broke the news about new General Mills legal terms on April 16. Here’s a portion of the “announcement” from the General Mills website:We’ve updated our privacy policy. Please note we also have new legal terms which…
marketing-content-need-squeegee-copywriter-collective

Does Your Marketing Content Need a Squeegee?

Back in my radio days, I remember being forced to add excruciatingly long, high-speed disclaimers to the ends of commercials. I think the record was a 15-second disclaimer in a 60-second commercial.Think about that for a second. 25 percent…
optin-form-not-converting-copywriter-collective

4 Reasons Your Optin Form Isn’t Converting

Most marketers agree that the secret sauce in marketing is your list.In years gone by, you only had to buy a list. Expensive, yes, but relatively easy. Today, with email as your primary vehicle and anti-spam laws in effect, you have to build…
one-skill-copywriting-copywriter-collective

COPYWRITING EXPLAINED. A STORY OF ONE SKILL.

What’s your passion? If you are lucky, it’s what you do for a living. If you are less fortunate, it’s just a hobby. Is it painting? Running marathons? Breeding penguins? Not the penguins? Then I give up. But IF you have a passion, I know…
great-copywriter-mihkel-estonian-copywriting-tallinn-estonia-copywriter-collective

10 Signs You Have a Great Copywriter, Or Not…

Everybody can write, right? Surely, then, finding a good freelance copywriter is about as hard as shooting fish in a barrel.Sadly not.The truth is that finding a great copywriter is a tricky task. We all have different specialities and…
prospect-avoid-pitfalls-copywriter-collective

Think like your copywriting prospect and avoid these 7 pitfalls

When we put pen to paper in crafting our salescopy, we will want to impress people. Sometimes, we can get a little carried away in telling people how wonderful our product and services. You are right. There is nothing wrong if we toot our horns.…
copywriting-tips-key-marketing-channels-copywriter-collective

Copywriting tips for key marketing channels

You don’t speak to your boss the same way you speak to your friends.Like relationships, materials for different marketing channels have different language styles. The tone and text of an email promotion differs from that of a Facebook…
copywriting-trick-get-ideas-heard-copywriter-collective

How an old copywriting technique can get your ideas heard

During my workout this morning at the local YMCA, I noticed a couple of the other lifters gathered around a small placard on the decline bench press station.I hit pause on The Fizzle Show (awesome podcast, by the way, you should subscribe)…
narrative-storytelling-spruce-up-sales-copy-copywriter-collective

Narrative Storytelling: Another way to spruce up your sales copy + get more prospects clicking the ‘BUY NOW’ button

She took one last look at her reflection in the mirror. Everything seems perfect. The hair, the makeup, the unrelenting tight little black dress hugging her perfect curves without letting go, the cheery bright red lipstick. Oh, that one. It…
trigger-emotions-deep-fear-copywriter-collective

Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…

There’s a well-known acronym in the B2B marketing field called FUD. It stands for “fear, uncertainty, doubt.” It is a tactic used to undermine the competition. Fear exists just as strongly in the B2B world as the B2C world. Within B2B,…
attending-seminars-copywriter-collective

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face…