Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

promoting-weaknesses-smart-idea-copywriter-collective

Why promoting your weaknesses is a smart idea

In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them:1. it builds trust 2.…
good-bad-copywriting-copywriter-collective

A Web Designer Asked: How Can You Tell If You Have Either a Good Copywriter or a Bad One? Copywriters of All Stripes Raced to Answer This Question

A web designer recently asked a question in “Advertising Copywriting” and “Copywriter’s Beat,” two very popular copywriting linkedin groups.   He quickly received a large number of answers.  The question was:  “How can you…
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15 Blogs for Freelance Copywriters to Run to When They Need Answers

If you asked freelance copywriters, even some new ones, to name the blogs that give them the most value in terms of their freelance professions, they’d probably name the blogs of the usual suspects: Seth Godin, Chris Brogan, Brian Clark, Brian…
website-blog-copywriter-collective

A website without a blog is like a body without a soul

An updated blog marks the pinnacle of engagement for your website. And with so many sites out there competing against each other, can you afford to manage a website without a blog?Let’s take a look at some facts:According to HubSpot:…
government-teach-poor-letter-writing-copywriter-collective

4 things the Government can teach you about poor letter writing

I recently received this letter from Simon Crean. Its purpose was to tell me that after the next Federal election, my home will no longer be in his electorate of Hotham.Even though this news does not interest me greatly, it is important…
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Keep customers coming back and loving you

What makes a customer want to come back for more?It’s a topic that seems to have filled my week for several reasons.Reason 1: Having attended the recent TFM&A show (boo to bad link building and yessss to high quality content),…
freelance-copywriter-collective

How to freelance as a copywriter

Ten things to get your head around if you really, really, really want to be a freelance copywriterMention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
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How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy

What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end.Novelist George Orwell obviously knew…
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Working from home 9 – 5. Or not, maybe?

Does working from home ever mean nine to five?The big plus to being freelance (mainly as a freelance copywriter) is that you can work just about anywhere and any time. But the big (and I mean BIG) downside is letting clients know when ‘any…
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How to Align Copy With Strategy

Every time I teach a class or give a presentation, I inevitably get asked what qualities constitute effective copywriting. There are many rules, and some of them you learn only through experience.But no matter if you're a novice or professional,…
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Content Marketing Thoughts and Rants…Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
good-writer-help-business-copywriter-collective

5 ways a good copywriter will help your business

Lately I've seen a few examples of organisations - including big ones - rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter.I know what they’re thinking. Everyone…