Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

great-brand-need-copywriting-copywriter-collective

If You Have a Great Brand, Do You Still Need Copywriting?

Hey there friend,I've had this discussion a few times lately, and I wanted to bring the results to you. "Do I really need copywriting when I have a great brand?" I certainly understand where this comes from.When you have a great brand,…
copywriting-clicks-move-prospects-fear-trust-copywriter-collective

Three Copywriting Clicks to Move Prospects from Fear to Trust

One of the most common mistakes made by marketing strategists is an overriding focus on product features in their advertising messages. Strange as it may seem, it’s not really your “product”, the prospect is after. What your prospect is…
emotional-drivers-enhance-content-copywriter-collective

Copywriting: 40 emotional drivers to enhance your content

Copywriting is hard. Especially if you have been assigned the task of writing about something you have no interest in and no knowledge of. Fortunately copywriters have been in that position for decades and have created shortcuts and tools to…
message-bottle-copywriter-collective

Message in a bottle

Let’s face it, there are some creative thinkers out there and I'm a big fan of clever twists and plays on words, especially for media and marketing messages.Take the short, sharp statement above (spotted on the IFL Science Facebook page).…
handle-feedback-copywriting-copywriter-collective

3 ways to handle feedback on your copywriting

When you work in a creative role much of what you do comes from the heart. After all, that is where the creative spark comes from. This makes our work incredibly satisfying but can also be the reason we creative folk get a reputation for being…
earn-more-copywriter-collective

9 Simple Ways to EARN More by BEING More than “Just a Copywriter”

If you're a freelance copywriter who feels like you're EARNING PLENTY, who's NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your…
copywriting-language-friendship-copywriter-collective

Copywriting & The Language Of Friendships

"The language of friendships is not words but meanings" (Thoreau) If you're launching a product or service think about the terminology and copy that you're using in your marketing. Words have meanings and there are cultural meanings associated…
top-copywriting-gripes-copywriter-collective

My top 15 copywriting gripes

If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often.English grammar can be an amazingly divisive…
content-marketing-effective-writing-copywriter-collective

Content Marketing: The 40-25-35 Formula for Effective Writing

Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating…
use-honesty-marketing-copywriter-collective

Win Your Buyer’s Trust: How to Use Honesty in Marketing

Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by mail. In the book How I Learned The Secrets Of Success In Advertising by Guy Lynn Sumner, a story…
reintroduce-creative-alchemy-life-copywriter-collective

How I Reintroduced Creative Alchemy Into My Life Again

In October, I had the opportunity to attend two events that gave me a fresh perspective on my business. One was a writing retreat that only had twelve other writers attending. The other was a larger copywriting conference that had around 400…
italian-family-taught-marketing-copywriting-copywriter-collective

What My Italian Family Taught Me About Food, Marketing and Copywriting

I blame my fascination with food and food metaphors on my upbringing.Growing up with a full-blooded Italian mother, grandmother, and great-grandmother (who came from Italy as a young girl “on a boat”), my fixation on food was inevitable.Food…