Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

reintroduce-creative-alchemy-life-copywriter-collective

How I Reintroduced Creative Alchemy Into My Life Again

In October, I had the opportunity to attend two events that gave me a fresh perspective on my business. One was a writing retreat that only had twelve other writers attending. The other was a larger copywriting conference that had around 400…
italian-family-taught-marketing-copywriting-copywriter-collective

What My Italian Family Taught Me About Food, Marketing and Copywriting

I blame my fascination with food and food metaphors on my upbringing.Growing up with a full-blooded Italian mother, grandmother, and great-grandmother (who came from Italy as a young girl “on a boat”), my fixation on food was inevitable.Food…
writing-web-basics-content-copywriter-collective

Writing Content for the Web – Basics

When I’ve coached customers on building their own content for websites or blogs, there is a very straight forward approach I take. It works with beginner writers who are just trying for the first time, or experienced product experts who are…
write-copywriting-process-copywriter-collective

How I Write: My Copywriting Process

Whether I’m writing a campaign for Art.com’s homepage or brainstorming a creative name for one of my partner’s sushi dinner parties, I always take the same steps.Let’s take this email copy (below) for example.The GoalsWrite…
writing-how-people-read-online-copywriter-collective

Writing for How People Read Online

There always seems to be confusion about what makes good content for the web. The audience is more fickle, quicker to move on when something doesn’t jump out - but they’re also cunning, knowing when something has misled them.So what…
improve-eyesight-freelance-writers-read-copywriter-collective

6 Tips to Improve Eyesight for Freelance Writers Read

Writing for a living means, by necessity, keeping your eyes constantly glued on your monitor, laptop or tablet for many hours each day. Given the implied risks of having strained eyes, taking the time to treat them nicely can only help you to…
dealing-delays-copywriter-collective

Dealing with Delays – The Project Horizon

Marketing, and in particular content writing, always seems like an unpredictable path. Customer’s change their minds, people go on holidays, unexpected additions creep in; and before you know it you’re a month past due and people are screaming.It’s…
sound-authentic-not-different-copywriter-collective

Don’t try to sound different, try to sound authentic.

“We don’t want to sound like just another boring service provider." A small electrical company told me when discussing their website content. "We want to come across unique and appealing to homeowners, not just more corporate talk.”My…
step-process-creating-synergy-copywriter-collective

The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing

You have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content.…
advertising-learned-guinness-beer-copywriter-collective

Copywriting Tips For Advertising Learned From Guinness Beer

If you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse is the biggest tourist attraction…
never-write-article-about-copywriting-copywriter-collective

Why this copywriter will never write an article about copywriting

There, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way.Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you…
avoid-mind-clutter-copywriter-collective

3 Easy Ways to Avoid Mind Clutter from Excessive FREE Offers – Keep Focused on Your Goals!

xIt may be the most influential 4-letter word in English. It’s an F-word, but not THAT one! ‘Free’ is one that moves people to action. What is it about F-R-E-E that compels us to move? To GRAB whatever freebie lands in front of us? Whether…