5 Ultimate Benefits of Using a Professional Copywriter
Content & Strategy Copywriting SkillsForeword: An informative blog post about the benefits of copywriting on acopywriter’s profile. Surely there’s no ulterior motive here, right? Okay, okay…you got me. But out of my low cunning comes this wonderful, comprehensive article…
Is your copy ready for some football?
Content & StrategyHow is your favorite team doing so far this year?Around here the Wisconsin Badgers and Green Bay Packers are off to a great start.Especially seeing how the Packers beat the Seattle Seahawks last Sunday night.I gotta admit though, even…
NOTHING IS MORE EXPENSIVE THAN A FREE WRITER
Content & StrategyPerhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying:“Much…
Are you news or noise? Be relevant – it matters!
BrandingNews is when you have something original to say. Noise is when you don’t.
Be relevant in 140 characters or less!
The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself…
The Disillusioned Content Writer
Content & Strategy5 Sources of Content Inspiration:Ironically, not all content writers are....what's the word....content with their lot. There's many a content marketer aka passionate writer, who doesn't want to write with an ulterior motive to generate…
Naming your business: 5 ideas to help inspiration strike
Content & Strategy FreelancingIt’s October 2016, and a guy on the TV is shaking his head, looking at his car which is squashed under a fallen tree. “I can’t believe Bob did so much damage!”Is Bob a new super villain? A nickname for a rogue digger? No, he’s…
Five years a freelancer
Content & Strategy Copywriting Skills FreelancingCredit where credit is due, thank you Solomon Northrup, for your book as inspiration for the title of this post. I began my journey in freelance in 2010, and 5 years have given me a unique perspective on the cycle of what it means to be a freelance…
How to Become a Master Copywriter in One Year!
Content & Strategy Copywriting SkillsBefore getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft.There’s always something new to learn,…
How to deal with stress as a freelancer
Copywriting SkillsHow do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…
The Secret to Marketing is Irresistible Copywriting
Content & StrategyIt should be no surprise that modern day business success is still a consequence of traditional marketing methods.These days, if you want to generate a lot of leads – especially b2b leads, you have to be an inbound marketing pro. What…
There’s Copywriting in my Underwear – ‘Copywriting Encounters Inevitable’
Content & Strategy Copywriting SkillsThe presence of copywritingWherever you fix your gaze it’s inevitable that you will come across copywriting in one of its many varying forms.Advertising billboards, discarded packaging as you enjoy a leisurely stroll through your…
4 Steps to Writing Content that Makes “Selling” a Breeze (even if you offer woo-woo stuff)
Content & Strategy Copywriting SkillsIf your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list…