Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

get-content-ideas-copywriter-collective

Get Content Ideas as Quickly & Easily as Snapping Your Fingers

(Psst—It’s the same system reporters use to create a steady stream of stories) Generating article ideas is a chronic challenge for many content creators……including me.Finding fresh, different subject matter… Wondering if anyone…
stop-content-readers-copywriter-collective

How This “Old Friend” Can Stop Your Content Readers From Muttering “Same Sh#%, Different Day”

That popular marketing maxim—“Content is King”—may still be true……but for how much longer?Because, as we’re both aware, there’ a disturbing—and escalating--problem facing us…There’s too damn much content out there.Just…
create-great-content-copywriter-collective

How To Create Great Content That Actually Works

The web is saturated with articles that claim to teach content marketing success. Agencies, marketers, business professionals and bloggers alike have all thrown in their two cents’ worth, offering their own top tips for generating engaging,…
copywriting-hotel-style-copywriter-collective

Copywriting for Hotels: How the Right Focus and Style Can Win New Customers

Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the…
be-brilliant-copywriter-collective

How To Be A Brilliant Copywriter In Just 7 Simple Steps

Even a novice will be able to create professional copy within hours by following these 7 Golden Rules!Some might call it copywriting, some might call it content writing, but whether you're writing for a leaflet, advert, press-release, or for…
hemingway-tips-copywriter-collective

5 Writing Tips Inspired by Hemingway

A few summers ago my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it for the most part, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors…
great-content-writer-copywriter-collective

Traits of-a great content writer

The New Year is finally upon us and with that: new resolutions, new budgets and new plans, both personal and professional. As you begin to plan for 2015, there is a good chance you will be looking to expand your content marketing strategies.Content…
marketese-sex-page-copywriter-collective

Scannable and Objective: Marketese or Sex on a Page?

“A copywriting style that embellishes the effects or benefits of a product or service in an attempt to make it more attractive to the target audience. Frequently uses superlatives and adjectives.” I don’t know if I could recommend SiteTurners,…
deliver-perfect-pitch-copywriter-collective

How to Deliver the Perfect Pitch

Whether you’re pitching for investment or selling to a customer, having your pitch tightly refined and perfected is crucial. Pitching can be intimidating at first, but by following these few simple principles, you can become a seasoned pro…
finding-blog-writing-style-copywriter-collective

The secret to finding your blog writing style

There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or the unique voice you want to use to address your readers. You know it’s important, because…
blog-content-ideas-copywriter-collective

Inside the blog content ideas funnel

Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating blog content ideas, and it frequently involves staring into space.Not…
emotional-content-copywriter-collective

The five secrets to emotional content

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…