Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

beat-writers-block-copywriter-collective

HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here. I don’t believe in writer’s block. This…
copywriting-coolest-job-copywriter-collective

WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?” Internally, I’ve wrestled with this question for many years. It…
common-mistakes-rookie-copywriter-collective

Common Mistakes of The Rookie Copywriter

Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s…
aristote-designed-website-copywriter-collective

How Would Aristotle Have Designed Your Website?

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…
write-special-offers-copywriter-collective

How to Write Special Offers They Can’t Refuse

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re…
write-super-sharp-bullet-points-copywriter-collective

How to Write Super Sharp Bullet Points!

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…
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How I Transitioned From Being A Successful Teacher To A Successful Copywriter

What do teachers do when they burn out from the turmoil of public education? Despite what many kindergartners believe, teachers don’t live at school. They have to pay rent and eat like regular people. I taught elementary school for…
long-copy-hard-sell-copywriter-collective

Long Copy, Hard Sell? In Business, The Truth Isn’t Quite So Simple…

Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas…
style-elements-copywriter-collective

The Elements of Style

Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…
compelling-product-copywriting-success-copywriter-collective

Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…
handle-feedback-copywriting-copywriter-collective

3 ways to handle feedback on your copywriting

When you work in a creative role much of what you do comes from the heart. After all, that is where the creative spark comes from. This makes our work incredibly satisfying but can also be the reason we creative folk get a reputation for being…
earn-more-copywriter-collective

9 Simple Ways to EARN More by BEING More than “Just a Copywriter”

If you're a freelance copywriter who feels like you're EARNING PLENTY, who's NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your…