Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

top-headlines-copywriter-collective

Top Copywriting Headlines Tips

Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster. Tips to get started writing headlines Try one or all of these tips to get your headline…
viral-infographics-copywriter-collective

21 Secrets Behind Viral Infographics

It’s no secret that infographic marketing works…190% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who…
freelance-cash-flowing-copywriter-collective

My 11 Tips To Keep Your Freelance Cash Flowing

Experiencing too many dry spells in your copywriting world? Here’s my advice on how to keep the freelance cash ticking over nicely. Many years ago, when I was a rather naïve freelance copywriter, I worked with a client I knew well and…
starbucks-race-campaign-bad-idea-copywriter-collective

Starbucks Race Campaign – A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…
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3 situations when it’s time to call in a copywriter

If you’re a professional, no matter what your position, chances are you write more now than you ever have before. Emails. Social media. Blogs. Memos and reports. Analyses. The list goes on. You’re publishing all the time. And you may be…
freelancers-need-plan-copywriter-collective

Why freelance copywriters need a plan Z

Being freelance is magical for me. It’s that “free” part.  I was always a square peg in round holes, so being my own boss, working when suits me (often as dawn is breaking), glowing appraisals, and being able to go off-peak to the gym…
successful-copywriters-never-stop-writing-copywriter-collective

Successful Copywriters Don’t Stop Writing. Ever!

Most copywriters have a story about some person who criticized them early in their career or some writing position that didn’t work out. They view it as a form of paying their dues.Unfortunately, for some people, that first glimpse of failure…
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Should we A/B test politics?

Dear United States of America, I come from a little country in the heart of the Europe called Czech Republic. From my stand point you could say that what happened during the election for the 45th president of the United States doesn’t really…
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I Just Did A Launch With No Webinars, No Videos, No Multimedia. Here’s What Happened…

In the last decade the world of internet marketing, like the internet itself, has become dominated by multimedia.It’s a different world to how I first started out online.For a good eight years from 1998 to 2006 all my online business…
get-article-read-copywriter-collective

Top Newsletter Article Tips: How to Make Sure Your Articles Get Read

Plenty of newsletter article tips explain why to have a newsletter or how to set one up.But what about tips for writing enticing, engaging articles? Clever design and a reliable delivery schedule are helpful, but they will not make up for…
get-inspired-write-more-copywriter-collective

5 Easy Ways to Get Inspired to Write More

Writing can be a complete nightmare, no matter how interesting the topic.  It can take hours to write just a few paragraphs, even if you have plenty of ideas and just want to get going. Sometimes it can all come tumbling out in a caffeine induced…
become-freelancer-copywriter-collective

‘How Do I Become A Freelance Copywriter?’

Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice.  And this is what she said:My name is Caro and I’m currently working as a…