How Freelance Writers Can Avoid Burnout
Copywriting SkillsWorking as a freelance writer might seem like a dream from an outside perspective, but in reality, it’s often much more stressful and challenging than you would think. Sure, there are plenty of perks that go along with having the flexibility…
Over Branding and Over Marketing
AdvertisingI wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a product, film, song or something new. But there is a line that one can cross when too much is simply…
11 Tips for Success as a New Freelancer
Copywriting SkillsSucceeding as a new freelancer may feel like an overwhelming task. You might be concerned about finding clients, choosing the right niche, and competing with all the competition out there. The truth is, though, if you have the skills and the…
A Guide to Becoming a Professional Content Writer
Copywriting SkillsWith the rise of content marketing as an approach to online marketing and digital advertising, there has been a rise in demand for content copywriters who can create online articles aimed at a specific audience. To further define the value of…
Perfecting Your Craft as a Freelance Writer
Copywriting SkillsFreelance writing has seen a huge uptick in popularity over the last few years. In 2017, there were over 57 million freelance writers in the U.S., and that number has grown thanks to advancements in technology and the rise of the gig economy. …
Why do copywriters need to read between the lines to be successful?
Copywriting SkillsSuccessful copywriting is all about connecting with an audience. It's about convincing them to do something that we want them to. Sounds blunt I know, but let’s not beat around the bush, it’s the truth. It’s a bit like witchcraft without…
How to Boost Your Skill Set to Win High-Value Clients
Copywriting SkillsFreelancers are always looking for high-value clients who can provide them with better-paid and more interesting work. This search is something that’s entirely in your control, with nothing preventing you from reaching your goals. Yet many…
Copywriting Inspiration: 7 Places You Never Thought to Look
Copywriting SkillsWhen you see some copywriting pieces, you wonder if the copywriter is human. If they are, where do they get their inspiration from? What inspires them to write? It would surprise you that many writers get their inspiration from already existing…
How to Write Bullet Points That Tease, Engage, and Persuade
Content & StrategyLearning how to write bullet points … it’s one of the most effective ways any copywriter get any idea across to their reader.They help a copywriter articulate a particular—sometimes even complicated—concept in a clear, concise, compelling…
4 Common Pitfalls of Freelance Work
Copywriting Skills Hiring a copywriterStarting your own business online can be a great way to make money from home, but maybe you are looking for something a little more flexible. If so, a freelancing career could be the perfect solution for you.Congratulations! Going it alone…
How a Standing Desk can Improve your Work Day
Copywriting SkillsCreative slumps and creatives slump. It’s hard to conjure up the next big idea with a bad back. Hunching over a desk all day is physically straining and professionally draining. As deadlines pile up and your shoulders tighten day by day, creative…
How Freelancers Can Create More Accessible Content
Copywriting SkillsAs a freelancer, it is just as important for you as it is for bigger brands to ensure the content you create is accessible to all. After all, if you want to succeed as a freelancer, you also need to make a name for yourself by establishing your…