Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

concise-writing-tip-copywriter-collective

Concise Writing Tips: Say More With Fewer Words.

I'm sure you’ve heard this before. Keeping your writing concise and to-the-point is the way forward - the key to becoming a stronger copywriter. You and your audience want the same thing; you want to write less, and they want to read less.…
build-portfolio-copywriter-collective

On Writers, Copywriting and How to Build a Portfolio

The utter audacity to call yourself a writer! Now that takes cojones. Writers are born with an acute sensitivity to the human condition (in this way, they are “chosen”) and then they are self-made through reading, studying and, well, writing…
copywriting-influence-people-copywriter-collective

7 ways copywriting can influence people

I draw upon my professional experience to advise the current BA students I’m lecturing, but I decided to switch places recently and become a student for the day myself in order to brush up on writing skills. I attended a refresher course in…
niche-content-writers-copywriter-collective

4 Important Things To Have As A Niche Content Writer

Although it only recently became an imperative for most companies who operate both online and offline, content marketing has always been the no.1 method for selling products/services and getting people to fall in love with your brand. It’s…
copy-ready-football-copywriter-collective

Is Your Copy Ready for Some Football?

How is your favorite team doing so far this year? Around here the Wisconsin Badgers and Green Bay Packers are off to a great start. Especially seeing how the Packers beat the Seattle Seahawks last Sunday night. I gotta admit though, even…
free-writer-expensive-copywriter-collective

NOTHING IS MORE EXPENSIVE THAN A FREE WRITER

Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying: “Much…
changing-business-life-copywriter-collective

How to Become a Master Copywriter in One Year!

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft. There’s always something new to learn,…
ourselves-copywriters-still-call-copywriter-collective

Can we still call ourselves copywriters?

For some time now I've asked myself if the title of copywriter suits the kind of work I do. I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The…
beat-writers-block-copywriter-collective

HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here. I don’t believe in writer’s block. This…
copywriting-coolest-job-copywriter-collective

WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?” Internally, I’ve wrestled with this question for many years. It…
common-mistakes-rookie-copywriter-collective

Common Mistakes of The Rookie Copywriter

Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s…
write-special-offers-copywriter-collective

How to Write Special Offers They Can’t Refuse

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re…